UNIQLO UNIQLO and Ines de la Fressange join hands to embark on a new journey

From the spring/summer 2014 season, UNIQLO and UNIQLO, together with Ines de la Fressange, Paris' global fashion ambassador, launched the INES DE LA FRESSANGE PARIS - UNIQLO Special Cooperation Series. The series continues UNIQLO's philosophy of LifeWear, not blindly pursuing popular styles or following trends, but focusing on providing innovative, mass-fitting and high-quality apparel. UNIQLO [UNIQLO] once had successful cooperation with many famous designers, and this cooperation with Ines is the first cooperation between brands and consumers. The design concept is not about trend or business trend, but through Ines's elegant aesthetic vision and personal experience to determine how to enhance female charm, such as waist design, neck line and self-cultivation, etc. Details are meticulously crafted to perfectly interpret the true French style.

On March 12th, UNIQLO [UNIQLO] held the IENS DE LA FRESSANGE PARIS-UNIQLO special cooperation series of global first pre-order activities in the OPERA global flagship store in Paris, France. The series will then be sold on UNIQLO [UNIQLO] stores around the world. From March 28 onwards, Chinese consumers can choose from UNIQLO SHANGHAI global flagship stores, Shanghai West Nanjing Road global flagship store, Guangzhou Victoria Plaza store, Beijing Sanlitun Taikouri store, Uniqlo official network flagship store and other shops INES DE LA FRESSANGE PARIS - UNIQLO special cooperation series.

　　 Beyond traditional luxury, born for the future

INES DE LA FRESSANGE PARIS - The UNIQLO special collaboration series reflects Ines's pleasing and elegant style, interpreting the beauty of a mature woman. In Ines's view, Parisian fashion is not about big or high prices, but an expression of one's own attitude. It is the confidence and elegance of choosing clothes according to their own style. INES DE LA FRESSANGE PARIS - The UNIQLO Special Collaboration launched a range of styles with different styles. From luxurious to retro, no matter how it is matched, it exudes a unique taste, which perfectly illustrates the "surpassing the traditional luxury for the future" design concept.

The series introduced four categories, "Petie Parisienne" Paris Paris, "Bleu, Blanc, Parisiennes" three-color Paris, "Note Parisiennes" sexy Paris, "Souffle de Parisennes" casual Paris, the whole series has nearly 70 products, respecting Please look forward to.

UNIQLO SHANGHAI [UNIFIUS SHANGHAI] Global flagship store on the 5th floor Specially set up INES DE LA FRESSANGE PARIS - UNIQLO series display area

From March 28th onwards, the UNIQLO SHANGHAI [UNIQLO SHANGHAI] global flagship store on the 5th floor will be positioned as the charm of the INES region, and consumers are invited to personally experience UNIQLO [UNIQLO] and Ines together to create the perfect wardrobe for women around the world.

â–  INES DE LA FRESSANGE

Ines de la Fressange was born in a traditional noble family. In 1975, she began her career as an international supermodel, frequently performing shows for well-known fashion brands, and later between 1983 and 1990, she became a model of Karl Lagerfeld's Muse and Chanel. Ines is not only France's premier fashion icon, but also in 1989 was selected as the prototype of the French symbol “Marianne Statue”.

Ines also tried a variety of roles: designers, journalists, writers, and consultants for various fashion brands, and since 2010 has been a member of L'Oréal's "Dream Team." She published the "Fashion of Parisian Women's Fashion" which was a great success on the international level. She was translated into 17 different languages ​​and sold more than one million copies.

In 2013, Ines decided to re-launch its own brand, INES DE LA FRESSANGE PARIS, as artistic director and personally participate in the brand's overall planning and strategy formulation. As a luxury brand representing the lifestyle of Paris, the product launched by INES DE LA FRESSANGE PARIS covers all phases of a woman's life, from garments to interior decoration, allowing people to experience real Parisian life.

The original intention of cooperation

â– Special partner INES DE LA FRESSANGE

“I often visit UNIQLO [UNIFLO] during the lunch break. At work, I like to buy a piece of clothes I like to reward myself. To buy something that is reasonable and affordable, always brings me a little happiness. Nothing costs a lot of money and you can buy quality and style. This sense of well-being is very precious. I think clothes and fashion are the same thing.”

“For me, the most important thing is beauty, creativity and elegance, and these are actually nothing to do with the price. Mixing different styles and different price points to create their own unique style is my passion. This freedom Joker is also the joy of our time."

"This time, my cooperation with UNIQLO [UNIQLO] is not just for name-calling cooperation. I don't use my own name to name a series that I don't recognize. Therefore, this time I have cooperated with UNIQLO [UNIQLO]. It is a real reflection of my personal style and ideas of mutual cooperation."

â– Design Director??g directly

“Her presence has an inestimable influence on the world fashion world. She is not only deeply loved by designers all over the world, but she also has her own brand as a supermodel. Her opinions often reflect the essence of the clothing.
For a long time, we have been able to discover the beauty and innovation that have been collided by various styles and elements in the streets of Paris. This collaboration series also strives to create such unique and shining clothing.

Although simple, it will make people smile and feel free to wear.

Just wear it and it will make you feel comfortable and be the most natural yourself.

The dialogue with Ines seems to be able to foresee the appearance of the mainstream clothes of the next era.

This is also in line with the "LifeWear" design philosophy advocated by UNIQLO [UNIQLO]. ”

Four themes

"Petie Parisienne" Charming Paris

The design was inspired by French traditional work clothes. To capture the essence of classic design, we incorporate Ines's lively character in many details such as a round neckline or a pattern hidden on the back of the sleeve. Khaki or beige and other earth-colored washed cotton fabrics give people a natural feel.

Pictured: women's wear jacket RMB499/ women's cotton printed shirt RMB149
Women's cotton striped elastic pants RMB199

"Bleu, Blanc, Parisiennes" Tricolor Paris

This simple and modern style inspired by the three primary colors of France, blue, white and red, brings the Parisian woman's true style. Classic styles such as POLO shirts, oxford shirts, khaki pants and jeans, in the interpretation of Ines, adds a clever idea with a strong French style. At the end of the series, jackets and dresses sewn with French linens will be introduced in early summer.

Pictured: women's cotton blend round neck cardigan RMB249
Women's high-grade linen gown RMB199/ Women's high-quality linen blend girth RMB199

"Note Parisiennes" Sexy Paris
Parisian women think that black is the essence of interpretation of Parisian fashion. Whether it is a dress cut from a beautiful drape, a see-through sexy elegant sweater, or a soft silk shirt, all of them will instantly reveal the true Parisian style. You can also casually dress up and dress up these styles to show another real Parisian fashion.

Pictured: women's fancy knit dress RMB199
"Souffle de Parisiennes" Casual Paris

Stay active with a positive attitude without losing elegance. This series is suitable for casual wear at home, whether it is to practice yoga or exercise can relax. The elegant shades of dark green or beige are more of a figure, and the fabric is soft and has a quick-drying function. Allows you to immerse yourself in ubiquitous French elegance while enjoying your comfort.

Pictured: women's fancy T-shirt (7 points sleeve) RMB199 / women's suspenders RMB79
Women Elastic Elastic Trousers RMB99

UNIQLO [UNIQLO] brand introduction:
UNIQLO [UNIQLO] is the core brand of FAST RETAILING Group, which ranks in the top spot in the global apparel retail industry. The brand adheres to the concept of “clothing is a supporting role and the talented person who dresses is the protagonist” and is committed to modern, simple and natural. , high-quality and easy-to-make products are available to consumers all over the world. The "Wild" concept that it advocates sweeping the international fashion world has been widely recognized by many loyal consumers.
With the development of the brand's global business, UNIQLO has now opened in Japan, China (including Hong Kong and Taiwan), the United States, the United Kingdom, France, Russia, Korea, Singapore, Malaysia, Thailand, the Philippines and Indonesia. The total number of shops in 1,200 stores and in China (including Hong Kong and Taiwan) has also exceeded 300.