Grace Court Brand 2013 winter dress will be held recently
June 2 to 8, Lady Garden brand new winter 2013 release and ordering will be held in Xiaoshan Women's Industrial Park. With the growing popularity of Jia Yuan's brand terminal management team, this order will be adjusted on the time and method of ordering. All customers are divided into two groups were arranged in the June 2 to 5, 5 to 8 orders for two periods. And the ordering site is divided into four groups, each with two sales staff to do static products for customers to explain. Full service agents, franchisee customers in just three days more comprehensive and detailed understanding of the product, make good orders.
At half past four on June 2, the company lobby training room was packed. Lady Garden Design Department for the client from afar prepared a graphic combination of goods will be explained. "At present, the fashion trends in the market are mainly pink, tangerine, space blue, fluorescent yellow, natural green and berry red." Under the two categories of women and fashion, our 2013 winter product is subdivided into five A small theme: sweet dreams, romantic winter, memories of 60'S, metropolitan memory, the time series "," cocoon-shaped contour, texture recycling, embroidery decoration, petal edge design, brilliant fluorescent version is the popular keyword of this season ... ... Mrs. Wang Minzhi, a merchant product merchandiser, introduced the popular elements of winter product integration, style positioning, window configuration and so on, and analyzed the overall sales of the company in 2012 in terms of color, the proportion of major categories, etc. .
Early the next morning, the ordering site has been divided into four regions to carry out product groupings. Different from the past, this static participation of goods mainly explain the company's marketing team members. In order to prepare the explanation for this product, eight marketing staffs including Jiang Gaobiao, Zhang Xiaohong, Wang Xiaoping, Wang Zhenhua, Liu Qin, Li Qiaoling, Guo Fangfang and Gao Yuanguang learned about the whole product well before ordering. They also considered the product selling point and collocation style over and over again word. On May 31, the key personnel of the design department, the planning and logistics department, and the marketing department were concentrated in the lobby to create an on-site ordering atmosphere for eight marketers to try rehearsals. During the rehearsal, everyone watched each other and put forward many suggestions for improvement.
Order site, two advertising on the cycle of the player Court 2013 National Tour activities video attracted a lot of beautiful villa partners to watch. The video records more than 60 provinces in Xi'an station, Lanzhou station learning discussion, shop observation process, after ten days of company planning department and other related staff rush, and finally at the ordering meeting to show to everyone.
Grace Court staff laments, all efforts and changes, only for the provincial and franchisee friends every time you come to the beautiful garden can feel our bit by bit progress.
In addition, in order to fully collect the views of customers and understand the performance of Jia Yuan Garden Spring 2013 products in the terminal market, in order to better put into the 2014 spring R & D session after the ordering meeting. On the evening of June 3, the company invited more than a dozen provincial representatives to attend the "Goodwill Pavilion Spring 2013 Product Communication Meeting". Mrs. Liu, Head of Marketing, Jiayuan, first conducted the analysis of the major categories from spring 2012 to 2013 and ranked the sales of the 2013 Spring Style. Through the data analysis, she summarized the sales of various types of products. Next, all delegates eleven described their spring sales in their area, and put forward various suggestions for improvement, such as: it is recommended to choose a more thin spring fabric, extend product life cycle; fabric selection development to consider rich and unique Sex; build brand highlight products and so on. According to the customer's past opinions, ZHOU Li-zhi, director of design of the beautiful villa, proposed the research and development ideas of the spring 2014, including the popular colors, the product structure and the adjustment of the style type. The company's design department, marketing staff to carefully listen to and record the customer's beautiful garden spring product recommendations and opinions.
At the end of the meeting, Ying-Zhong Ying, chairman of the company, summarized the major improvement points raised by customers in his concluding remarks. And stressed that the market itself is constantly changing in the development of our product development, terminal services, etc. also need to continue to think of consolidation and development.
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