Adult Home Textiles Takes Children's Day

Fairytale dreams, princess complexes, cartoon characters, puppet toys, etc. These seemingly exclusive children's elements are no longer unique today. With the 80s and even 90s, they gradually become the main consumer groups. The innocence, infatuation and recollection of childhood, make it a unique consumer group. For this reason, many home textile companies have deliberately launched adult textile products with animation characters or pastoral style in the fairy tale. When the children are having a happy holiday, they can also enjoy the things that are loved by the “big children” who have had their holidays.

Business promotion to grasp the opportunity "Who said that Children's Day can only be a children's holiday, as long as there is a childlike innocence, anyone can be a holiday." In a shopping mall in Beijing, a home textile counter, Ms. Sun, who is purchasing bed products 80 generous bluntly, "Weekend is just In order to catch up with 'Six One,' I was going to give my family a set of 'Meng' a bit of bedding to relive the beauty of my childhood.” A few days ago, the reporter visited a number of shopping centers in Beijing, home textile counters and specialty stores found that many sales Adult textile products merchants have sales of sweet, cute, or refreshing products containing innocence elements. Some rather eye-catching merchants are also meticulous in making fuss over the “61” and grasping promotional points.

The highly-recognized and highly individualized Fi Anna textiles shouted during the “61” season: Where do you want to stop in the past? Among the four themes of the “childhood dreamer”, youthfulness and innocence are a series specifically aimed at “big children”—who said that adults cannot use children’s taste toothpaste and can’t use candy colored bedding. We must not be fooled by people who are close to us. Children's hearts are not the children's patents. We grow up all the way. Our youth runs on the road. Our youth is immortal and childlike is not false. According to the person in charge of the counter, the two themed beddings are mostly garden beds with rich Anna characteristics, and there are also a few beddings with candy colors. There are glass balls, time tunnels, love, and so on. In the flowers and other series.

In the 7th floor of Xidan Zhongyou Department Store, the promotional signage of “Zhongyou Love Family Season” in the style of children's painting is very eye-catching. The reporter saw counters in Xinting Pavilion, Huiyi and other brands, all placed in a prominent position on the display bed and display rack are sweet garden-style bedding. “The garden-style bedding on several display beds is a new product deliberately on the eve of '61'. The theme of Xinting bedding this season is 'French Delight', which highlights the fresh and sweetness of the French garden in its design. The selection of patterns was ingenious, and the details were also exquisite, which was in keeping with the fairytale gardens that girls had in mind.” The French shopping guide of Xinting Home Textiles Counter told reporters, “From the perspective of market reaction, this season's garden style series The bedding products are especially loved by young women, and consumers can enjoy 20% discount on new products before and after '61.'

A closer look at several bedding products introduced by Xinting, it is really grasping the minds of women who have fairy tales and princess complexes. The pink, green, or milky background is blossoming or full of blooming flowers or flowers containing flowers. With the winding around the branches, it seems to entwine childhood dreams of thousands of princess dreams, and pillows with fine lace, pillow made with a small ball of wool decoration, bed cover special large waves hem, all Undoubtedly this dream is decorated more sweetly. In addition, Huiyi Home Textile's set of romantic bedding as the main flower bed is also popular with female consumers. The smart clover on the bed rolls up the colored flowers, the back shape or square or round The small dots, such as colored candy, spilled into the beautiful princess dream to blend with sweetness.

For the integration of adult home textiles into innocence elements, most of the interviewed consumers expressed their welcome and affection. “I like garden-style bedding, like a secret garden that I dreamed of as a child, and I plan to put a bed like this in my home and relive my dream of princesses,” said Ms. Chang, the consumer, excitedly.

"Moe" home textile sales increased If the dream of the princess dream, garden or women's exclusive, then the classic cartoon image, cartoon doll is definitely a generation of childhood memories. Looking at the "1 June" home textile market, in the baby's home textiles enamoured with all kinds of popular cartoon characters, some companies have also opened a cartoon series of adult home textile products, a paragraph "Moe" home textiles to arouse the innocent innocence, won After 80, 90 after the "big children" sought after. The reporter learned from a number of enterprises such as Duo Xie, Meng Jie, Mouth Monkey, and Xi Cai Museum of Art that “Simple” home textile sales have increased significantly before and after “September 1”. Many online and offline stores have had many festivals. Young people buy cute cartoon series of bed products, air conditioners, towels, towels and other home textile products.

In the multi-family home textile counter known for its affordable fashion, the reporter learned that the series of bedding products such as the panda master, sportsmanship, teddy bear, graffiti diary, sweet honey, etc. “Now cartoon bed products are not only loved by children. Many young parents also like it very much. Unlike older generations, as young parents of the 80s, they have more colorful childhood and are willing to change the style of their homes in order to demonstrate their style. Their live-up attitude towards life, revisiting childhood, and recollecting goodness are the way they express their opinions about their home and their lives,” said the person in charge of the counter.

"They have Altman, we have the Quetce number; they have Pleasant Goats, we have machine cats; they have the Saul Elves, we have slam dunks... they have Children's Day, and we're squatting." Cartoon, Mr. Miao, who is already a dad, looks up at him and his son's childhood “playmate”. “I’m 80 and my lover is not. Now when we were young, we didn’t have superior material conditions, and we didn’t have so many different styles. This kind of bedding product, so every time we arrange a festive room for children, we will also change our bedroom and recall the beauty of our childhood."

Some sociologists have analyzed that adults who spend children's day are relieved of pressure by using collective behaviors to recall childhood. In this regard, a number of interviewed consumers frankly said, "Moe" home textiles lovely shape, candy-like color, can indeed give people visual pleasure, evoke ample spirit, to inject "positive energy."

From this it can be seen that even a slightly niche holiday is not a business opportunity for other consumer groups. Therefore, home textile companies must be successful in marketing, seize the right time, make targeted products, and continue to improve. The added value of the product.