All kinds of international brands enter the Chinese market to reduce business risks, and they usually choose the mode of agency cooperation. With the resources of agents, funds, teams, and relationships, the products will quickly enter the target market and achieve a good harvest of brand awareness and benefits. . The international apparel giant South Korean multinational group SKn and the domestic famous international fashion goods operator - COPAIS International Fashion Investment Development Co., Ltd. are such a cooperative relationship. However, the truth about a quality issue held in Beijing recently revealed the press conference, but it has opened a battle against the quality of rights of agents who crusade brand owners.
The designer left
On June 22nd, a press conference entitled â€œThe Quality Truth of Kang Jin Young, an International Fashion Brand of South Korea's SKnâ€ was held in Beijing. The organizer was Kang Jin Young's agent for the China regionâ€”Shenzhen could send international fashion. Investment and Development Co., Ltd. According to a spokesperson, after years of market investment and successful operation, the company can send Kang Jin Young, an SKn Group subsidiary, to become an international women's brand that has won popularity among Chinese fashion ladies, famous actresses and many Chinese celebrities. , And South Korea's SKn Group has therefore increased its sales in the Chinese market year by year, gaining plenty. However, this good development trend is followed by the departure of designers Kang Jin Young and SKn. The quality of the brand has been declining. According to the press conference spokesman Feng Changyong, the National Garment Quality Supervision and Inspection Center, the China Textile Standard Inspection and Certification Center, and the national textile quality Test reports from authoritative testing organizations such as the Supervision and Inspection Center and China Textile Standard Shenzhen Testing Co., Ltd. showed that the failure rate of garments submitted by the KangJinYoung brand in 2010 was 44% in 2010, 55% in 2011, 31% in 2012, and 50 in 2013. %, the overall failure rate was 53%. KangJinYoung brand clothing + fabric samples were submitted for inspection in 2012, 188 models, failure rate reached 26%; 2013 submitted 250 models, failure rate reached 35%; a total of 438 models, the overall failure rate of 32%. Unqualified items do not include general modifiable quality issues, mainly color fastness, pH, and substances suspected of harming human health.
â€œThis serious quality issue has made it difficult for the stores that can be set up since 2011 to be profitable. This contrasts sharply with the profitability and influence of old stores that can be sent in the past.â€ Feng Changyong said, â€œAt the end of 2011, we could even send Professional counterfeiters claim extortion claims on quality issues."
Operators crusade to resolutely launch a rights war
"Actually, the problem that Mr. KANGJIN YOUNG parted ways with SKn and the problem of the quality of garments can be completely concealed." CEO Zhao Yunhu said frankly, "The reason why we gave these cards to consumers was to Let the Chinese market, consumers and the Chinese media know this fact: SKn's attitude toward treating and handling quality problems."
A spokesperson may say that in the face of the increasingly serious quality problems of Kang Jin Young in recent years, especially since the end of 2011 when professional prostitutes ran counter-arrest incidents based on Kang Jin Young's quality problems, quality problems caused Can be assigned a high degree of attention, can be sent on the one hand initiative to start the quality of the clean-up self-inspection and commissioned third-party testing agencies to do testing, while actively consulting with the brand-side Korean multinational group SKn in accordance with laws and distribution agreements, but SKN always gives Indifferent treatment and irresponsible reason, eventually there is no argument. On the contrary, in the case of a severe decline in the quality of goods, SKn maliciously took advantage of the method of crowding out discretionary profits. Not only did it not cut prices, but in contrast to 2008, it rose by 13.2% in 2009 and 15.7% in 2010. In 2011, the rate of increase was 63.6%, and the increase in 2012 was 64.4%. In 4 years SKN squeezed more than 27 million profitable space. Even if given 3%-5% annual increase in accordance with international practice, SKN squeezed profitability is also more than 25 million. It can be seen from the above that the profit-taking of multinational group SKn is at the expense of the intangible assets and goodwill that Chinese partners have worked so hard to establish.
According to Zhao Yunhu, SKn's actions show that multinational corporations also have the act of producing inferior commodities. SKn must establish a sound recall mechanism to compensate Chinese consumers and tangible losses with practical actions. Otherwise, the fact that the KANGJIN YOUNG garments are of great quality will be announced in a rigorous manner after confirmation of the review.
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