"Give the letter to Garcia" and the United States West Point Military Academy "does not have any excuses", in fact, the emphasis is on execution. But this is the ideal execution. As a marketing team wants to really improve its execution, it must also proceed from reality and implement it one by one, so that execution will not fall through. Execution is related to the success or failure of the company. To build the execution ability of the marketing team, we must "establish a concept, adhere to the four rules, and use a good tool."
Establish a professional concept
In the "Long March", the Red Army's fifth anti-encirclement campaign was actually a wrong decision in terms of its strategy. The vast number of commanders and fighters were still executed without compromise. Although they suffered a fiasco, they showed that the Red Army's vast generals are superb organizations. Sex, discipline, and strong execution, which is why the Red Army has more than 30,000 people left, but it is still the reason of "the fire of the stars, you can poke the original."
Why is the marketing team not performing well? In fact, many times there is a great relationship with team members, especially the team leader, who can't correctly understand the execution content. Even some team leaders have phobias and are very resistant. In order to improve the execution of the team, as the head of the marketing team, we must establish the concept of occupation, that is, "in their position, seek their own government", fulfill their duties, even if there is a place that does not understand, we must do a good job. The executor must be implemented in the understanding, understood in the implementation, must not have opinions to resist, to stand in the perspective of professional marketers to deal with the issue of execution, and can not be a "pseudo-executor."
The head of the marketing team can only lead by example by setting an example and executing the example, so that the government order can be smoothed up and the whole marketing team can be implemented.
Adhere to the four rules
Adhering to the four rules is the core and key to improving execution. The so-called four rules are the implementation of the goal, the responsible person, the standard, and the assessment.
Set goals. It is necessary to explicitly implement what. There must be content that is executed, that is, the goal of execution. In other words, to improve and strengthen execution, we must first set the implementation goals. For example, the annual sales target is the execution goal. At the same time, in order to improve execution, we must also be good at decomposing sales targets into executable sales indicators. The sales target is a "strategic" goal. The strategy cannot be implemented. It should be broken down into "tactical" actions, that is, sales indicators. Can be executed. For example, a sales task of 1 million yuan per month is a sales target. This sales target cannot be implemented. Only by breaking it down into every salesperson, every market, every customer, and every product can the sales target be truly realized. .
Responsible person. If the sales target is to be implemented better, and no one is the target, but everyone is not the target bearer, it is necessary to clarify the specific bearers of the target, that is, to determine the target of execution or the person responsible. By decomposing the target into the responsible person, the target has a specific bearer, and the realization of the goal has direction and carrier. To identify the responsible person, we must also pay attention to a problem, that is, to be good at communicating and implementing the target accurately, not to intercept and distort, to narrow the information channel and information collection, and to communicate with each other so that everyone can accept it calmly. Goals and instructions.
Set the standard. In order for the work pointer to be implemented smoothly, it is necessary to formulate actual implementation standards. The implementation of standards must follow the SMART rules, which must be scientific, quantitative, concrete, practical, executable, measurable, and time-sensitive. The specific executable standards are formulated, and the content of the implementation has a basis. If there is a deviation in the implementation, you can refer to the standard, correct the deviation in time, and avoid the biased target for too long and irreparable.
Set the assessment. A lot of implementation is not effective, and often it is often related to no assessment, or assessment is not in place. The key to execution is assessment. The key to assessment is implementation. It must pass targets, standards, inspections, implementation, and process management. Through the establishment of fair, open and fair incentives, carrots and sticks are excellent. Punishment, hard-handed management, constantly establish the pros and cons of the two aspects, so that implementation can be implemented, and not in the form.
Through the four decisions, as a marketing team, we can clarify the goals and standards, bind the goals through responsibility, and pass the assessment of a scorpion, so that the implementation has standards, assessments, and implementation can be implemented consistently.
Use a good tool
In order to improve execution, as a manager, we must use a tool, that is, the PDCA management cycle, through the use of the tool, can be continuously summarized and continuously improved, so that the quality of execution is higher.
Plan, plan. That is to say, the plan for the implementation of the target, the specific responsible person, the completion time, the work steps, the marketing plan, etc., through the formulation of a complete sales plan, so that the implementation has rules to follow, there are laws to follow.
Do, execute. After the plan is made, it must be carried out in an orderly manner, and this link is the key. Only when it is done on the ground, the goal can be completed.
Check, check. It is necessary to pay attention to process monitoring and management, and the details determine success or failure. By checking the progress of the sales plan and the problems that arise, it is timely to find out where the target deviates.
Action. perfect. That is, the deviation is corrected in time according to the direction of the deviation, so that the target develops in a predetermined direction.
Through the PDCA management cycle, as a manager can check and improve the target, so that the sales target can be achieved smoothly.
Execution determines the success or failure of the company, and even the rise and fall of the enterprise. As a manager, only with confidence in the sales target, correct attitude, correct understanding and implementation of various indicators, the execution ability can be truly improved, and it can not be dropped into an empty talk. The marketing team can only win invincibility, in order to enhance cohesiveness, centripetal force, and combat effectiveness, in order to decisively fight the market and win the market.
Fishing Gloves,Neoprene Working Gloves,Working Glove
Changzhou Meihong Footwear Co.,Ltd , http://www.czmeihongshoes.com