The trilogy of “Innovation, Gathering, and Branding†is making Rongcheng garment industry quickly form industrial characteristics and competitive advantages in the process of transformation and upgrading, and its scale efficiency, brand efficiency, agglomeration efficiency, and extraversion are significantly improved. In the first quarter of this year, the county’s garment industry achieved an industrial output value of 5.66 billion yuan, an increase of 18.01% over the same period of last year, an industrial added value of 970 million yuan, an increase of 19.06% over the same period of last year, and an export earnings of US$46.65 million.
Raise the level of design innovation and focus on increasing the added value of products. “If Rongcheng’s garment industry wants to permanently stabilize domestic and foreign markets, it is not enough to rely on expansion of production. The most important thing is to continuously increase the economic value-added of its own products. The key factor is to continuously improve the level of design innovation, let Rongcheng Clothing lead the trend." Rongcheng County County Committee Zhang Hao told reporters.
Taking the road of scientific and technological innovation, introducing talents, introducing advanced foreign equipment, and accelerating the pace of technological transformation are the three ** treasures of scientific and technological progress of Rongcheng garment enterprises.
Rongcheng County took the lead in setting up the garment industry productivity promotion center in the province, introducing more than 100 advanced technologies, investing 15 million yuan to build “clothing R&D centerâ€, designing new clothing styles, leading the new fashion trend, and making people wear fashionable clothes. Trendy wear has gradually become the direction of Rongcheng clothing. Rongcheng County has also established cooperative relations with Beijing Institute of Fashion, Tianjin Textile Institute and other colleges and universities, through the "science and technology enterprises" and "school-enterprise cooperation" to cultivate the reception of professional and technical management personnel, and enhance their own design and research and development capabilities. At the same time, Rongcheng County pays close attention to technological equipment updates and uses the most advanced machines to create the greatest value. At present, the county has 55,750 sets of imported equipment, accounting for 65% of the total equipment.
Promote the level of industry concentration, speed up the construction of modern parks Into the Rongcheng County Industrial Park, only see the investment of more than 600 million yuan in Hebei Peng Dawei Mao Group Co., Ltd. The comprehensive processing of raw materials and accessories is overtime construction. “The era of individual warfare is over. It is the way to survive and the great development that can be achieved by merging strengths to support the market. Nowadays, Rongcheng is insisting on upgrading the level of industrialization and focusing on accelerating the construction of garment industry parks and making Rongcheng garments a reality. Big and strong.†The words of Li Shaoxiang, the county governor of Rongcheng County, can be described as one word.
In order to further promote the upgrading of the garment industry, Rongcheng County has made every effort to create a new pattern of industrial parks with "clothing industry as the mainstay, clothing supporting industry, and high-tech industries as their complements." The county combines the long-term planning with the recent development goals and incorporates the park planning into the overall layout of the county. The total area of ​​the industrial park has expanded from 4.9 square kilometers to 12 square kilometers, with the focus being divided into eastern and western regions. The leading industry in the eastern region is the textile and clothing industry. Garment processing materials processing area, Western District for the equipment manufacturing industry, agricultural products processing industry, modern logistics industry. Since last year, it has successively planned and implemented the five garment industries with a total investment of more than RMB 28 billion, including apparel industry parks covering an area of ​​10 square kilometers, Baigouqiaonan market, clothing accessories industrial parks, clothing research and development centers, and clothing stores in Anhui Baimarongcheng. project. The county adheres to the integration of projects, parks, and industries, encourages county-level enterprises to focus on the park, attracts foreign companies to enter the park, and gradually realizes that “industries gather in parks and parks gather in cities†and form a dynamic “competition unitâ€. At present, in the industrial parks, companies scramble to establish brand names and establish famous enterprises. Focusing on increasing technological inputs and upgrading scientific and technological content, they have embarked on the road of connotative development. The output value of the 26 companies that entered the park in 2011 reached 1.5 billion yuan. This year, more than 10 enterprises will be added into the park, and the investment will be 1 billion yuan.
Accelerating the brand creation project, garment industry quickly "going out"
In March of this year, Rongcheng County organized nearly 20 garment companies to go to Shanghai, and gathered together with some responsible clothing companies in Jiangnan and well-known fashion designers to discuss the plans for clothing development in Rongcheng. He successfully hired 10 nationally renowned costume designers such as Wu Haiyan, Yin Hongsheng, and Wu Xuekai to serve as Rongcheng County garment industry development consultant and chief designer of leading enterprises. This effectively injected new products for upgrading and branding of Rongcheng apparel industry. Vitality.
“Brand-building enterprises†is the future of the garment industry in Rongcheng County. Rongcheng County implements a “going out†strategy and exchanges and cooperates with garment enterprises in all parts of the country to achieve mutual benefits and win-win results. Since 2010, we have successively held different types of apparel industry matchmaking conferences in Shanghai, Hefei, Beijing, Dalian, etc., and strengthened the docking with economically developed regions such as Shanghai, Jiangsu and Zhejiang and advanced countries such as the United States, Italy, and France. The "Northern China Clothing City" is a regional brand.
Rongcheng County vigorously supported clothing enterprises with brand advantages to expand the scale and upgrade their grades. Encourage enterprises to use funds and brands as the link, form close-knit enterprise groups, create industry “leadersâ€, and promote industrial upgrading. The county introduced the "Clothing Brand Construction Incentive Measures," and awarded awards to enterprises that have won Chinese famous brands and Chinese well-known trademarks. At the same time, actively support the clothing industry to become bigger and stronger, encourage and lead the clothing enterprises in the county to move towards the domestic and foreign markets, connect with domestic and foreign large enterprises, seek cooperation with big brands, and accelerate the transformation of Rongcheng apparel brands from private label to independent brand. pace.
Raise the level of design innovation and focus on increasing the added value of products. “If Rongcheng’s garment industry wants to permanently stabilize domestic and foreign markets, it is not enough to rely on expansion of production. The most important thing is to continuously increase the economic value-added of its own products. The key factor is to continuously improve the level of design innovation, let Rongcheng Clothing lead the trend." Rongcheng County County Committee Zhang Hao told reporters.
Taking the road of scientific and technological innovation, introducing talents, introducing advanced foreign equipment, and accelerating the pace of technological transformation are the three ** treasures of scientific and technological progress of Rongcheng garment enterprises.
Rongcheng County took the lead in setting up the garment industry productivity promotion center in the province, introducing more than 100 advanced technologies, investing 15 million yuan to build “clothing R&D centerâ€, designing new clothing styles, leading the new fashion trend, and making people wear fashionable clothes. Trendy wear has gradually become the direction of Rongcheng clothing. Rongcheng County has also established cooperative relations with Beijing Institute of Fashion, Tianjin Textile Institute and other colleges and universities, through the "science and technology enterprises" and "school-enterprise cooperation" to cultivate the reception of professional and technical management personnel, and enhance their own design and research and development capabilities. At the same time, Rongcheng County pays close attention to technological equipment updates and uses the most advanced machines to create the greatest value. At present, the county has 55,750 sets of imported equipment, accounting for 65% of the total equipment.
Promote the level of industry concentration, speed up the construction of modern parks Into the Rongcheng County Industrial Park, only see the investment of more than 600 million yuan in Hebei Peng Dawei Mao Group Co., Ltd. The comprehensive processing of raw materials and accessories is overtime construction. “The era of individual warfare is over. It is the way to survive and the great development that can be achieved by merging strengths to support the market. Nowadays, Rongcheng is insisting on upgrading the level of industrialization and focusing on accelerating the construction of garment industry parks and making Rongcheng garments a reality. Big and strong.†The words of Li Shaoxiang, the county governor of Rongcheng County, can be described as one word.
In order to further promote the upgrading of the garment industry, Rongcheng County has made every effort to create a new pattern of industrial parks with "clothing industry as the mainstay, clothing supporting industry, and high-tech industries as their complements." The county combines the long-term planning with the recent development goals and incorporates the park planning into the overall layout of the county. The total area of ​​the industrial park has expanded from 4.9 square kilometers to 12 square kilometers, with the focus being divided into eastern and western regions. The leading industry in the eastern region is the textile and clothing industry. Garment processing materials processing area, Western District for the equipment manufacturing industry, agricultural products processing industry, modern logistics industry. Since last year, it has successively planned and implemented the five garment industries with a total investment of more than RMB 28 billion, including apparel industry parks covering an area of ​​10 square kilometers, Baigouqiaonan market, clothing accessories industrial parks, clothing research and development centers, and clothing stores in Anhui Baimarongcheng. project. The county adheres to the integration of projects, parks, and industries, encourages county-level enterprises to focus on the park, attracts foreign companies to enter the park, and gradually realizes that “industries gather in parks and parks gather in cities†and form a dynamic “competition unitâ€. At present, in the industrial parks, companies scramble to establish brand names and establish famous enterprises. Focusing on increasing technological inputs and upgrading scientific and technological content, they have embarked on the road of connotative development. The output value of the 26 companies that entered the park in 2011 reached 1.5 billion yuan. This year, more than 10 enterprises will be added into the park, and the investment will be 1 billion yuan.
Accelerating the brand creation project, garment industry quickly "going out"
In March of this year, Rongcheng County organized nearly 20 garment companies to go to Shanghai, and gathered together with some responsible clothing companies in Jiangnan and well-known fashion designers to discuss the plans for clothing development in Rongcheng. He successfully hired 10 nationally renowned costume designers such as Wu Haiyan, Yin Hongsheng, and Wu Xuekai to serve as Rongcheng County garment industry development consultant and chief designer of leading enterprises. This effectively injected new products for upgrading and branding of Rongcheng apparel industry. Vitality.
“Brand-building enterprises†is the future of the garment industry in Rongcheng County. Rongcheng County implements a “going out†strategy and exchanges and cooperates with garment enterprises in all parts of the country to achieve mutual benefits and win-win results. Since 2010, we have successively held different types of apparel industry matchmaking conferences in Shanghai, Hefei, Beijing, Dalian, etc., and strengthened the docking with economically developed regions such as Shanghai, Jiangsu and Zhejiang and advanced countries such as the United States, Italy, and France. The "Northern China Clothing City" is a regional brand.
Rongcheng County vigorously supported clothing enterprises with brand advantages to expand the scale and upgrade their grades. Encourage enterprises to use funds and brands as the link, form close-knit enterprise groups, create industry “leadersâ€, and promote industrial upgrading. The county introduced the "Clothing Brand Construction Incentive Measures," and awarded awards to enterprises that have won Chinese famous brands and Chinese well-known trademarks. At the same time, actively support the clothing industry to become bigger and stronger, encourage and lead the clothing enterprises in the county to move towards the domestic and foreign markets, connect with domestic and foreign large enterprises, seek cooperation with big brands, and accelerate the transformation of Rongcheng apparel brands from private label to independent brand. pace.
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