With an annual output of 17 million sets of a side-slope wrap squeezing yellow Russian enterprises

Yesterday morning, a handicraft factory in a town of Shampo Town in Shangzhi City sent more than 30 pieces of more than 10,000 dolls to Zhejiang Yiwu Small Commodities Wholesale Market. This batch of matryoshka dolls worth more than 400,000 yuan will be re-exported to such international markets as Australia, Japan and the United States. The owner of the plant, Yu Honglong, told reporters that in the past, Wenzhou’s lighters had captured the Japanese market and it was a sensation. Nowadays, the matryoshka has been “squeezed out” with all its competitors in the country of origin Russia, and currently sells in the global market including Russia. Of the Russian matryoshka, almost 100% came from a slope enterprise.

One-third of the town's residents have the advantage of producing matryoshka. “Rushed yellow” Russian manufacturers mentioned matryoshka and people naturally think of “Russia”. This toy, which was produced hundreds of years ago in the ancient town of Russia, is a unique souvenir of Russia. In the late 1980s, Yu Honglong and others in the town of Liaopo accidentally saw the “Russian matryoshka” brought back by friends. They developed the idea of ​​processing and production and gradually led more and more people in the town to engage in this. Processing industry.

Today, there are more than 6,000 households in the town, more than 2,000 households and more than 3,000 people engaged in nesting production and processing, with an annual output of more than 17 million sets. Due to the low production costs of domestic labor and raw materials, the competitive advantage is more pronounced than that of Russian manufacturers. In recent years, Russian matryoshka manufacturers have all been “crowded”. On one side, Pozaowa not only exported to Australia, the United States, France, Germany, Japan, South Korea and other countries, but also sold to Russia through the port, and almost occupied all maternity markets at home and abroad.

More than a dozen processes clearly defined 5 to 10 layers Matryoshka best selling annual output of 260,000 sets of matryoshka, has Harbin, Yiwu, Changchun, Heihe, Suifenhe and other places a number of sales channels, in Honglong's handicraft factory in one side slope count one of the best . According to Hong Long, the production of dolls requires more than a dozen processes, such as cars, squeaks, drying, ironing, painting, etc., a clear division of labor has been established in the local area, and there is a special responsible for branding and scalding. There are special colored paintings. Do it at home. The average monthly income of female painters is more than 1,300 yuan, while the monthly wages of the female workers performing work are up to 5,000 yuan. The reporter saw in the production workshop that they produced the tallest 39-centimeter and 20-story matryoshka dolls, of which the innermost baby dolls were similar in size to rice grains. The best-selling dolls on the market today range from 5 to 10 layers, and 50 layers. Yu Honglong said: "The 50-story dolls cost more than 2,000 yuan and the market price is as high as 5,000 yuan. This high-end matryoshka is all order production."

According to the reporter’s handicraft shop at the China-Russia National Trade Market and Central Avenue in the construction area of ​​Nangang District, Harbin City, one of the two sides has been seen by the business as the most prominent place. According to an owner surnamed Ji, in recent years, there has been a steady stream of domestic and foreign tourists from Kazakhstan. The sales of matryoshka dolls are very good. A 10-story doll is priced at between 60 and 100 yuan. Some of the finest paintings and branded hot baby dolls cost as much as a few hundred dollars.

To establish an association to integrate enterprises to build a "Chinese matryoshka" base According to Shen Xianzheng, deputy mayor of Yipian Town, more than 300 companies engaged in nesting production in the town more than 10 years ago, after the survival of the fittest, there are currently more than 100 engaged in Matryoshka production, of which more than 30 are larger. At present, despite the occupation of domestic and foreign markets, most of the Poluo dolls are still decentralized in the form of workshop production. It is difficult to create a "one side slope manufacturing" or "Made in China" brand, and the market is divided into chaos and cannot form a joint force. Zhou Yongqin, who has been engaged in maternity for many years, introduced that after 178 years ago, the matryoshkas they produced were still “selling one and earning one,” and after the “national production” defeated the “Russian matryoshka,” the monopolistic advantage did not give a slope. Wages brought monopoly profits, and each pushed down the price of each other, making matryosh's profits increasingly thin. At present, he has already taken a different path to work on hand-carved woodcraft products. Yu Honglong said that they are researching and setting up a "Sichuan Taiwa Association" to strive to integrate production enterprises and strive to create a "China Matryoshka" production base.

Author: Zhang Qiang Xu Jiandong Matryoshka profile >>

Russian matryoshka is a Russian specialty wooden toy. It is usually made up of a set of multiple wooden dolls of the same pattern, up to a dozen, usually cylindrical, with a flat bottom that can be erect. The Russian matryoshka originated in the ancient Russian town of 70 km south of 14th century Moscow. So far, the matryoshka is still popular in Russia, and people who have the opportunity to go to Russia will buy a set to take home. Because matryoshka is not only a good partner for children, but it is also a unique Russian-style artwork.