Shishi footwear export unit price growth of nearly 20% year-on-year

With the continuous appreciation of ***, weak demand in the international market, rising production costs, and sovereign debt crisis, Shishi’s bulk exports have turned against the market. The unit price of footwear exports has increased by nearly 20% year-on-year. No, I learned from the Shishi Office of Quanzhou Inspection and Quarantine Bureau on November 27th that from January to October 2011, Shishi City had completed a total of 16,100 batches of inspection and quarantine goods with a value of 990 million U.S. dollars, an increase of 36.69%. And 78.40%; Outbound Inspection and Quarantine 12254 batches, the value of 676 million US dollars, respectively, increased by 84.08% and 118.77%.

“In the context of internal and external problems, the city’s footwear export performance is the most prominent, and this achievement is indeed too easy.” The person in charge of the Shishi office of the Quanzhou Inspection and Quarantine Bureau told the author that this year, the *** continued. The impact of factors such as appreciation, weak international market demand, rising production costs, sovereign debt crisis, difficulties in attracting workers, and the endless emergence of foreign trade barriers have caused the cost of foreign export companies to rise significantly. However, Shishi's foreign trade export enterprises face difficulties and expand their efforts to expand overseas markets. They have won opportunities in the challenge and seized the market in the opportunity. Especially in the situation where the international macroeconomic bottomed out twice, Shishi’s foreign trade economy remained strong.

There are many reasons why footwear exports can achieve good results. Since the beginning of this year, Shishi has grasped the favorable conditions and positive factors in economic and social development, captured and grasped development opportunities from the changing situation, and led companies to exhibit at famous exhibitions in the United States, Taiwan, Beijing, Guangzhou, and Shanghai in order to obtain more. Orders and expansion of emerging markets; support for more products with independent brands and high added value, and create new competitive advantages. From the perspective of the distribution of export regions, Shishi still takes Europe and the United States as its main export area, accounting for nearly 50 percent of the export batch and value of garments. In addition, we have expanded the emerging regions such as South America and ASEAN to basically form a diversified export market structure in Europe, America, the Middle East, Africa, South America, and ASEAN.

“According to statistical data, although the batch growth rate of export products is slower, the value of goods is increasing. This fully shows that the added value of products is increasing, and the Shishi brand is getting more and more valuable!” during the interview, Quanzhou Inspection and Quarantine Bureau The person in charge of the Shishi office said that according to a colleague from the National Key Lab of Textiles and Garments, this year's business volume has increased significantly compared to previous years, and many new companies have actively found laboratories to require testing of products. "This is just one of the main reasons for the value of the Shishi brand." The person in charge said that the unit price "jump level" is inseparable from the industry's perfect upgrading and technological innovation. It is reported that this year, Shishi City, Mulinsen, rich bird, Jinmai Wang, Hao Desheng and other leading shoe companies have accelerated the pace of technological innovation, and increased efforts to eliminate backward processes, will focus on the middle and high-end products, and continuously improve product quality With added value, the brand gradually gains recognition and favor from the international market.

Statistics show that from January to October 2011, Shishi City exported 2427 batches of shoes with a value of US$12.868 million. “The data can only represent the past and the situation on the foreign trade market is changeable. We should not be blindly optimistic. We should also be prepared carefully to deal with it.” Li Shijun, deputy director of Shishi City Administration for Industry and Commerce, and chairman of the Shishi Private Enterprise Association pointed out that for export shoe manufacturers, from Looking at the current international situation, there are still many uncertainties and factors affecting foreign trade. It is expected that the next two years will remain a difficult period. In order to continue to maintain the strong export situation in Shishi, Shishi export enterprises should continue to work hard. (Yu Xiangfei)