After the successful promotion of DTC in the past ten years, diamonds have become a well-known and well-known gemstone variety in China. And in fact, diamonds are also the most jewel in the world in terms of sales of a single variety. The reason for the success of diamond promotion, in addition to the well-known industry, there are giant monopoly enterprises like DeBeers, its own product characteristics also make it easier to promote.
One of the reasons is that the color of the diamond is very simple, mainly white or colorless, so it is very easy to choose the color. For most people, there is no problem of color selection and color matching. It is a versatile gem.
The second reason is that diamonds are cut to a very standard way. Most diamonds are cut into circles, and the number of cuts is a highly consistent standard (57 or 58 faces), so all classic diamond rings are always one. The round diamond is in the middle.
The third reason is that the output of diamonds is very large. According to statistics, there are 90 to 100 million pieces of diamonds sold in the world in one year. That is to say, when there is demand in the market, there will be corresponding diamonds. Supply can be bought by most people.
However, everything has its two sides. There are some regrets behind these advantages of diamonds. For example, the rings worn by consumers on the hands are all the same white, the counters selling diamonds in the store are also bright white, and the problem of too single color makes people use the "White Flood" to describe the popularity of today's diamonds. .
In addition, when everyone buys a diamond when they get married, the gift seems to lack new ideas and sincerity, and it becomes a stereotype that lacks individuality, not to mention the high price of diamonds for ordinary people. A not small financial burden. At the same time, people's requirements for versatile jewellery, especially for large particles and multiple colors, are difficult to satisfy with diamonds alone.
The primary feature of the popular gemstones is their rich and fascinating colors. Colored gems cover all the colors of nature, whether it is a clear sky, a deep sea, a grass after the rain, or a burning flame. We can find all the colors from the colored gems, and the color of the colored gems is often The most agile and beautiful colors that the human eye can feel. In today's global fashion world, the popularity of colored gemstones is increasing. And more and more Chinese are also breaking through the limitations of a single color, boldly wearing a variety of colors of clothing, makeup, and choosing and wearing colored gems.
Secondly, colored gemstones are very personal, and each person can have different types according to their personal characteristics and preferences (there are hundreds of colored gemstones, more than 20 common ones) and different colors (chromatography). Almost all color segments), different shapes (colored gemstones often cut with shape, change a lot), different sizes (from a few points to a few carats to dozens, hundreds of carats), different price points (from a few dollars a carat The choice of crystals to tens of thousands, hundreds of thousands of dollars a carat of investment grade ruby) of colored gemstones choose one of their favorite and most suitable for their own. And, when you wear colored gemstones, your chances of "breaking the shirt" with the people around you are minimal. In other words, no matter how much you spend, in front of everyone, you will always be very individual.
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