Guangzhou original Garments Co., Ltd. affiliated SEDATE (Shui Yun) brand is a 25-40-year-old urban upstart interpretation of a new fashion style. SEDATE (Shuiyun Room) has entered the Chinese market since its unique aesthetic orientation, unique cultural values, unique consumer groups in the high-end women's market is unique, the designer team from the famous French designers and Chinese outstanding designers together In doing so, on the one hand, the international advanced design concept, the latest technology fabrics and fashionable pop factors can be infused into the products at the fastest speed and the products can be well combined with the oriental aesthetic taste and socio-economic environment on the other hand The second design, the gradual localization of international brands, truly adapt to the needs of the Chinese market. Brand positioning 1, the market positioning: â‘ age positioning: A. Physiological age: 28-45 years old Mental age: 25-40 years old â‘¡ style positioning: stylish, elegant, classic A. Distinguished personality, tolerance. B. Fashion sense and taste of the white-collar workers (culture, career, life, a wide range of three-dimensional way of life). C. Independent personality (intellectual independence, economic independence, behavioral independence) knowledge of women. 2, the quality of positioning: the pursuit of exquisite, beautiful, comfortable 3, price positioning: high (300-2500 yuan / piece) Clothing: high-end white-collar women in fashion at work, business activities, party dress
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