Taiwan's clothing and beauty products actively attack the network buy market

Looking at the development potential and market prospects of Taiwan’s online group buying market, Taiwan’s fashion apparel and beauty products have recently actively attacked the market that was dominated by food products. Taiwan's social shopping platform platform operators estimate that within one year, the group purchase performance of these products will be able to go hand in hand with food-grade products.

On the Internet, Taiwan’s large-scale social shopping website platform pointed out that the group buying market in the past was dominated by food-related products, but from the beginning of this year, it was discovered that there are many types of products that match the beauty and fashion apparel brands. Attack this pie. The main reason why Taiwanese business people have settled in, besides the fact that the group purchase market has been expanding, these operators have also found that many netizens will launch purchase activities for their products on the online shopping platform. Therefore, they decided to take the initiative to join the online group buying platform.

Taiwan's social shopping site ihergo Aihe purchase pointed out that this year's group buying trend is that in the past, everyone would tend to purchase clothing and beauty products in physical stores or online auctions, and they all joined the group buying market; it is estimated that next year, the group purchase performance of these products. Can go hand in hand with food products.

Lin Shuhui, a marketing PR firm on Taiwan’s website, said: “It is estimated that like these clothes and beauty necessities, because there is a huge demand in life, and in the group purchase, the store and the consumer can be mutually beneficial, so we estimate that within about 1 year, They can go hand in hand with food. 』

Industry also pointed out that in addition to food, clothing and beauty and other popular group buying products, there are also many users on the platform to launch the purchase of sexy pajamas and special contracts behind the goods; originally thought that users will be shy, embarrassed to buy buy sexy Pajamas, but sales exceeded expectations.