LACOSTE launched a new communication concept: Fashion stand on original

LACOSTE fashion power comes from its brand founder, René Lacoste. He is a bold and elegant wise man. When he first designed the Polo shirt, he broke the regular modern fashion into the tennis court. When classic elegance swept the clock, Mr. René Lacoste removed his sleeves from the design, drastically changing the fabric, giving athletes more freedom and a fresh look. In order to make the comfort of clothes unyielding on the style requirements, he created a new concept: sports and leisure clothing. Since 1933, the brand has evolved with the founders' ideals, and today's LACOSTE represents a state of mind, a lifestyle that is celebrated every day for style. Its symbol: L.12.12 Polo shirt Its name is: Fashion is original Spring 2011: L.12.12 A new attitude to life symbolizes a new concept of communication, indicating that the spring of 2011 will usher in a dawn of a new era. Starting in January next year, it will appear in all media platforms and brand communications. Over the past five years, LACOSTE has evolved into a global brand in today's era with the synergy of BETC as a luxury agent and the boom of "un peu d'air sur terre". Its light, elegant, elegant qualities have spread to every corner of the world. Today, the company and its agents want to create a new brand appeal for LACOSTE that will stand out in a highly competitive market. LACOSTE sticks to its modernity, pioneering and enterprising and launches a new round of product promotion when people are resisting the immutable luxury goods and requiring more concise, elegant and durable clothes than ever before. BETC Luxe Inspired by the spirit of René Lacoste: unique style, and thus find the brand new slogan and communication concept: the fashion stand out in the original compelling activities launched The launch of this global event by the Mert Alas & Marcus Pigott made four visual short films in Paris. Four ads symbolically interpret the original style of fashion, L.12.12 Polo presents a necessary mix of casual style, away from the traditional fashion and conventional dogma. For LACOSTE, if you want to become elegant and comfortable there is no need to stick to the rules. The event will be delivered worldwide via posters, internet and iPad. Photographer Mert Alas & Marcus Pigot is a prominent figure in the fashion photography world with a distinctive style of renowned art. Their short films express their respect for the charm of 1930. Silky skin, cherry lips, charming and beautiful women, combined with futuristic elements, so that their overall performance beyond the simple retro style. It is this simple and purely laid the idol of the model status, and inspire enthusiasts desire fireworks. Their brands include Louis Vuitton, Missoni, Armani, Roberto Cavalli, Fendi, Miu Miu, Gucci, Yves St Laurent, Givenchy, and Lancome. Models Anja Rubik Anja from Polish origin has appeared on the likes of Elle, Vogue, Numéro, Flair, Russh, and Nylon and other famous magazine cover. She also worked in major fashion houses as models: Givenchy, Chloé, Christian Dior, Hermès, Chanel, Louis Vuitton, Gucci, and Prada. Liya Kebede from Ethiopia, Tom Ford signed her exclusive Gucci show contract to make her big Shock, currently working on models for Ralph Lauren, Gucci, Tom Ford, Yves Saint Laurent, and Balenciaga. Her Foundation, the Liya Kebede Foundation, helped women in the Third World. Noah Mills His debut is for Gucci and Yves Saint Laurent on stage. He has signed contracts with Dolce & Gabbana, Versace, and Michael Kors since 2005. He has also been the cover of Calvin Klein (next to Natalia Vodianova) and later became the cover of Emporio Armani. He is the 2007 Tom Ford cover figure. In 2009, he appeared nude on the D & G perfume series of poetry, along with Claudia Schiffer, Naomi Campbell, and Tyson Ballou Jon Kortajarena Jon at the age of 19 when he started his career. He has participated in several ad campaigns such as Diesel, Guess, Giorgio Armani, Uno, Mango, Etro, Trussardi, Tom Ford, Desigual, H & M, and Jean Paul Gaultier. In 2009, he worked on Tom Ford's movie "A Single Man."

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