Mishion Mishion Men's Brand Marketing Model: Expand Distribution Channels

From the beginning of reform and opening up in the last century, with the development of China's coastal garment industry. International brands such as BURBERRY, Calvin Klein, DOLCE & GABBANA have started to seek production bases in the coastal areas of China. Globalization has allocated manufacturing and processing to China. These globally-renowned brands use China's cheap labor to reduce manufacturing costs to a minimum and obtain excellent profits. At the same time, they also bring advanced manufacturing technology and quality management concepts to Chinese garment manufacturers. A large number of men’s garment manufacturing companies that rely on OEM orders for a long time have accumulated rich capital and technology for international big-name laborers. They have turned to the domestic market to create brands that belong to the Chinese themselves, such as Lilang, Qipai, Kinba, and seven wolves. Brand. In recent years, with the rise of e-commerce, OEM companies have begun to turn to the online market. Mizuo men's clothing is one of the prophets. With the rise of the online market, Mi Su Men began to accumulate international Big-name OEM experience translates into online brand competitiveness.

According to the reporter, as the up-and-coming men's brand, Mi Su places the expansion of distribution channels and supports the development of online distributors as the most important way to strengthen its own brand and market. Mi Su men's clothing supply is full of fashionable styles and complete categories. It uses the ERP system of the company, a leading provider of distribution systems, to manage the distribution supply chain. One-click update inventory, real-time synchronization of inventory to avoid no goods hanging, shop display inventory has the corresponding number of goods. The distributor can realize one-click uploading of baby without Taobao assistant and one-click delivery of express delivery number. After the order warehouse sends out the goods, the express order number is automatically uploaded to the store's background in real time. The distributor does not need to query the headquarters for logistics information, but instead uploads the store's background directly by the system operation. Advanced scientific system process operation, distribution as long as pre-sale sales, other problems all the men's clothing to deal with.

With the increasing demand in the domestic market, the apparel industry has brought important development opportunities. Especially the vigorous development of apparel online shopping market, clothing brands are increasingly focusing on the spirit of innovation and the development of independent brands. Clothing companies have entered the relatively advanced stage of sales culture from the initial stage of product sales, and have created the concept of an overall brand. MISUMUN MI&SHION has cultivated an excellent menswear design team with a global vision after accumulating the strict quality management experience for international big-name OEMs. In order to advocate freedom and aspire to freedom, young men and women who pursue valuable and meaningful lives design avant-garde and trendy tidal currents. Mishino MI&SHION, like its young and energetic designer team, represents passionate and energetic, likes freedom and eclectic but also aspires to a meaningful lifestyle. It systematically filters fashion and popularity, using its own In the style style, different selfs are interpreted and change is found in every corner of life.

In the general downturn of foreign trade business and the continuous decline in international orders, traditional OEMs have begun to choose to create their own brands, but they usually face two major problems: marketing and channels. The difficulty of marketing is that the factory has no contact with domestic users and does not understand users. Therefore, marketing does not know where to start; and the difficulty of self-built channels lies in the need for huge investment, and it is difficult to bear fruit in the short term. The e-commerce pathway seems to be able to solve these two problems. On the one hand, due to the Internet, users and products can be infinitely close to each other; on the other hand, after many years of development, online platforms such as Taobao, JD.com and Dangdang have become mature platforms. As a garment foreign trade factory with over 20 years of international first-line brands, every day, there are countless garments with various brands of logos. From the production floor of Mi Suo to the rest of the world, there is no single hit. Mi Su places his own logo until the launch of the Mi Su Shimi & Shion brand. It is believed that with the excellent quality of products and the design style with an international trend, the men and women of Mi Su places their lives online and will surely set an example for later learners.

According to Chen Weihong, distribution director of Mizuo, Mi Su Men will vigorously recruit distributors in 2012 to provide a worry-free business opportunity for anyone looking forward to entering the e-commerce industry. All distributors Mi Su places price, post-sale, and art support. Zero cost, zero risk, high return - no need to purchase, one generation, no worries, but can get up to 60% of profits! Strong and outstanding marketing and planning teams escort the entire process and lead ideal people to realize their dreams.