[China Glass Network] After the inventory is finished, most of the dealers are breathtaking, and the smart dealers have already transformed from the following three directions:
Transforming the core of strategy from product to channel
Faced with the two-way extrusion of manufacturers and terminals, many dealers believe that the more product agents, the more profitable they will be, and the channel control will be stronger. This is the wrong idea. Let's not say whether we have the ability to control so many brands, too many brands, too many SKUs, different products and brands to go through different channels, the dealers' channel management and control capabilities will be the first to be exposed.
The survival of dealers is still in the channel, to avoid the emergence of high-risk inventory, or to work hard on channel management. Dealers can sort out their core channels in many channels, focus on grasping, not greedy and chew.
To serve the channel well, you can't mess with the product. At present, some dealers who have taken the lead in understanding have begun to transform and actively cut off some channel terminals, and follow the development of fast-growing channels such as BBK and Watsons. Not only the inventory is kept within the security line, but also the personnel are less, the resources are more concentrated, and the profits are In good condition, the bargaining power is stronger at the manufacturer's side.
People are the root cause and manage profits
I once went to a large dealership store and observed that when the boss was not there, there were 11 salespersons in the store. When customers came in, almost no one took the initiative to say hello and lost a lot of sales.
The profit of the dealers is accumulated by one point, and it is not easy to make money. The dealers are reluctant to spend money on the training and management of the personnel. In fact, this is the bulk of the dealers' operations. With millions of dollars in inventory, without a good person and good management methods, how can it be easily solved?
Strengthen financial management and set stop loss line
Look at Nokia, BYD dealers know that manufacturers are the natural enemies of dealers, can not easily compromise. If survival depends only on one manufacturer, it will be a catastrophe. If a company only knows to indefinitely press the index to the dealer, and there is no supporting solution, it must be paid enough attention.
Many people face the inventory from well-known manufacturers, facing the sales staff's carrots and sticks, always reluctant to the existing brand advantages and profits, silently endure. But I don't know the salesperson's words, the dealer is real money, it really arrived that day, I regret it.
The real solution is that the dealer sets the stop loss line. If the amount of the goods sold by the well-known manufacturer is far higher than the shipment amount, then the cost of the product storage and logistics is counted, and the well-known product is represented for a period of time. On the contrary, it is a loss, and then he does not hesitate to refuse to press the goods. If the situation is serious, the agent can be suspended, because the manufacturer does not care about the dealer's business status, which means that the manufacturers have not put all kinds of problems on the desktop.
Female Suits,Casual Suit ,Women Warm Two-Piece Suit,Womens Suits
DALIAN GACCILANG FASHION CO.,LTD. , https://www.cashmerecoatlong.com