The well-known women's retail enterprises in Shanghai La Chapel Garments Co., Ltd. (hereinafter referred to as "La Chapelle") will soon be listed on the HKEx, to be raised 300 million US dollars (about 1.88 billion yuan). La Chapelle has passed the listing hearing and CICC and Morgan Stanley are underwriting.
La Chapelle was founded in 1998, owns La Chapelle (La Chapelle), the SPORT La Chapelle, 7.Modifier , Candie's, La Chapelle Homme, La Chapelle Kids and other 10 brands, involving ladies, children's wear, men's more, etc. Category, its brand in major cities in the high-end, fashion department stores and shopping malls stationed rate is very high.
Consumers are most familiar with their main brand La Chapelle, mainly white-collar workers aged 24 to 30, the price is moderately upper; La Chapelle SPORT targeting 20 to 30-year-old girl, the main style of casual wear; Candie's Located in 16 to 24-year-old fashion, cute girls, suitable for large and medium-sized students, the price is lower; La Chapelle Homme flagship urban style and college style.
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