JESTINEE Advanced Women's Landing in Beijing with Blue Land Group

JESTINEE originates from FIRENZE (Florence), Europe's long-established art capital, rooted in Italy's unique rich cultural heritage, romantic and natural, passionate and free.

In 2008, JESTINEE decided to open up the Chinese market. For this reason, Vanessa.Z, a Chinese designer who has lived in Italy for many years, was hired as the creative director of design, and exchanged and cooperated with foreign design teams, relying on Beijing Blue with 20 years of marketing experience in China. The Group, after several years of operation, has finally launched the Haute Couture Collection and officially landed on the Chinese market in 2010.

JESTINEE's insistence on quality and quality in the Chinese market has not been relaxed at all. From the decoration of the store to the display of the products, it is planned by specially-appointed senior Italian designers. From the selection of materials to the placement of a pair of shoes, it is not impossible. The result of the designer's careful arrangement. It is because of this meticulous attention to detail that JESTINEE's clothing quality can be achieved.

JESTINEE, a haute couture that inherits Italian romance, focuses on women aged 28-45, emphasizing gorgeous decent colors and diversified collocations. It does not deliberately reveal personality and sensuality, but only exquisite quality. It depicts women's elegant elegance and understated luxury, so as to highlight the noble and elegant life, so that clothing and life attitude are the same, elegant, casual and tasteful.

JESTINEE officially landed on the Beijing market in midsummer of 2010 and settled in the Sun Palace Parkson, Shin Kong Place and Wangfujing Department Store.