Ingenuity linen, a reluctant insistence on the 2017 Shanghai spring and summer fabric exhibition drama (5)

From March 15th to March 17th, the 2017intertextile spring and summer accessories exhibition will be grandly opened at the Shanghai International Convention and Exhibition Center. Xinshen Linen features the new composite linen fabric with the theme “Flour Blossom” and meets global textile people at booth E85 in Hall 6.2. At the end of March, the Xinshen Linen & Sun Lin 2017 Autumn and Winter Conference will be held as scheduled at the Mercedes-Benz China International Fashion Week.

One oil lamp with a ruler, a spinning wheel with a hemp, constitutes a whole world of a traditional hemp trader; a drawing of a jacquard, a shuttle set of hemp, has made a vast world of modern hemp craftsmen.

No matter the past and the present, the craftsmen bring unique rigor, dedication and professionalism to the world to add beauty to the world. In the era of large-scale production, the new Shen linen has never been thrown away, and the demand for fabric products is a stubborn insistence.

Prime Minister Li Keqiang proposed to “encourage enterprises to carry out personalized customization and flexible production, cultivate the 'artisan spirit' of excellence, increase variety, improve quality and create brand.” Xin Shen is the fabric exhibit brought by 2017 Shanghai Fabric Exhibition, whether it is Out of the high standards of green fabrics and humanity technology of linen fabrics, as well as the enthusiasm for consumer demand, they have inherited the "artisan spirit".

Follow the footsteps of the product owner and walk into the Xinshen linen production workshop to see a row of new textile equipment. “Recently replaced a batch of equipment, the production efficiency and quality have been greatly improved than before. But our staff did not neglect and put more energy into the process control.” It can be seen that the purchase of raw materials is more environmentally friendly. The fabrics produced by the new equipment are polished to a finer level. “Everything is for the improvement of product quality.”

Look through the big-name fashion magazines such as "VOGUE" and "ELLE", study the most popular fashion textures at the moment, and tap the interests and needs of consumers, and conceive the pattern, color and material of the latest linen fabric - this is the new linen fabric. The designer's daily routine. “We first conceived new products and then fed back to the production floor.” A designer who is sketching the sketch said, “A lot of sample materials are collected every day, and the design cannot be vague.”

Some people say that computer technology is so developed now, is it easier and more convenient for computers to generate new styles? This is the "stubborn persistence" of the new Shen craftsmanship. Treat fabric quality, adhere to more technological elements, natural comfort; treat style design, insist on using designers to read trends and guide trends. The spirit of craftsmanship is not only floating on the surface, but also in-depth practice, barely innovating good fabrics. "The ones that are available on the market are exactly what I want" to accurately meet the needs of consumers.

Do not forget the initial heart, adhere to the pursuit of high-quality linen fabrics; polished, in the raw materials, equipment, design, technology and everywhere. In the context of the new era, Xinshen Linen brought the spirit of artisans back to the new and opened up a new world of hemp.

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