From our many years of investment to join the empirical analysis: we found many franchisees do well, has its own specialty, the reason they do well, there is always one side extraordinarily special. Summarize about a few:
First, the terminal marketing plan to do a great job! Including: local brand promotion, store promotions strategy. These franchisees are particularly good at the brand's packaging and planning activities, through planning, participation in different promotional activities and promotional activities, so that their sales performance by the store by leaps and bounds!
Second, the terminal sales ability is excellent! How to put the last word of customers to pay, it is very difficult. When the price of such an order, talk about the product, talk about the material, talk about the culture has been very difficult to impress clients. Therefore, the value of the product, the benefits to the customer really have sales force. But how to talk about this skill? In fact, contact with the franchisees, to observe several times, from him to quickly grasp the heart of consumers, when to talk about what, take the customer to follow their own ideas, the final transaction!
Third, the implementation of terminal activities in place! When the store performance is not good, we must review their marketing plan, sales ability or market conditions. However, when the performance is not good, you can not wait for the changes in the market. We must find a breakthrough point. At this time, by doing some activities, can promote store popularity, promote the brand, and ultimately to bring sales benefits.
Fourth, they have great confidence in the product! If there is a class of stores doing OK, but they do not belong to the above three cases, then there is a case that they are very confident of the product! This is a little weird, confidence in the product can make performance better! Not wrong at all, on their favorite products, their love of career, you will use 120% of the heart to run it, in fact, you are really impressed with the customer, but also your good condition!
If your store management is not very good, the above four points can give you some reference? You can change your business strategy, the method is not that much, you can start from one point, do one of the fine, I believe you did not do bad business! If your store is now operating well, but after reading the above points, whether there is still room for improvement? Can multi-pronged approach to make their sales performance even better!
Tel: Miss Huang
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