Green box achievements "double eleven" winner to create online shopping children's clothing myth

The annual "double eleven" Taobao vigorously pulled the curtain, the Green Box also frequently reported. Following last year created a staggering 10 million sales a day, the Green Box this year, "Double 11" continued brilliant, Taobao Mall, Taobao Market, Green Box official website, Tencent pat and other channels on November 11 The same day to create sales of 40 million yuan, 3.8 times the single-day last year 10.5 million, the green box once again created the myth of online shopping for children's clothing. Green Box sales records continue to refresh From 10 on the 11th at night, the green box children's clothing shop online traffic began to appear large-scale aggregation, many online mom began to advance into the shopping cart. At 0:00 on November 11, Green Box sales began to show a blowout growth, only 1 hour easily exceeded 1 million. Nonetheless, Green Box until 10 o'clock on the 11th, sales have exceeded 10 million, more than last year's "Double 11" full-day sales; 10 o'clock began to re-enter the peak, the volume of horses such as runaway jump rapidly to An average of 50,000 yuan per minute, the turnover of 4.6 per second the soaring speed of sales exceeded 20 million, becoming the first Taobao over 20 million sales Amoy brand. The next every minute is the peak of the Green Box, which at a turnover of at least 50,000 yuan per minute all the way to popularity, creating a one-day break 40 million yuan record high. According to statistics, Taobao Mall in the top eight hot-selling baby clothes category, the Green Box's official website of the Green Box, the flagship store to create love, green box Direct Store (the only finalists Market), Miss Modern Flagship store and jennybear flagship store accounted for 5 seats. Green flagship store which flagship store and love to create the top ranked champion, second place position. Even the opening of less than a month of green box children's clothing store (green box and Disney co-branded brand) and higirl flagship store also performed well, both among the top 50 list. Preheat lead net mom shopping big party The "Double Eleven" event's biggest surprise is that all the children's clothing brand under the Green Box all 50% off Cap, which is also the only green box children's clothing throughout the year five Free shipping, such a discount for network mom temptation too much. November 11, in the end how many mom Shopping Shopping Festival? According to the green box customer service staff revealed that in the "double eleven" activity warm-up period, there are many online mom consulting green box will not participate in this year's double eleven activities. As the activity approaches, the number of online mom consultants is also on the rise. Many online moms started doing "homework" on the evening of the 10th and put the fancy children's clothing into the shopping cart. After 12 o'clock, the customer service chat box almost covered the entire display, a customer service staff need to open hundreds of chat windows at the same time, barely cope with the flock to consumers. Many network mom invariably chose the vigil, that is zero o'clock, the business after the first price update to avoid missing the favorite children's clothing. "Although we have estimated the traffic, it still far exceeded our expectations," said the head of Green Box Operations. The green box "first" forage "The so-called" unmanifested, forage first ", the green box in the" double eleven "to produce such a perfect answer, thanks to their brand strength and influence, but also benefit In their early preparations: goods, warehousing, logistics, customer service, such as all-round response. For this "double eleven" beast grab activities, green box three months in advance to start preparing for this war. In view of last year's double eleven customers love the feather products, green boxes this year, down products to increase chips, for the children carefully prepared a variety of high-end texture down jacket, fully guarantee customer needs. Also in order to avoid a lot of hot money quickly out of stock situation, green box prepared ample supply this year, more than 700 styles more than last year, the brand has also been increased to 7, in addition to the original love making, modern lady, Jenny Bell, Green Box High-street brand higirl, newly launched this year, and the three Disney brands that have just signed up also participated in this "crazy grab" campaign to cope with the impact of the big traffic. Tough logistics system for the "double eleven" event ended in full increase in chips. Green Box promises that all orders will be delivered within 7 days. In view of this, Green Box not only communicated with cooperating courier companies in advance, increased its manpower to deal with strong customer base demand, but also signed an agreement with third-party logistics company to ensure that the children's clothing will be delivered to the anticipating customers as soon as possible. In response to strong shipments, Green Box employees spontaneously organized to support the warehouse delivery, November 12 green box single-day shipments as high as 50,000 single, equivalent to more than 200 Jingang storage with more than half the day's delivery the amount. Thoughtful customer service is set for high sales volume made a contribution. In the face of overwhelming consulting, green box customer service staff did not slack off, do everything we can to answer customer questions, as much as possible to reduce the loss of customers. "Safe Kids" boost green box well blowout Insiders said Green Box this year, "Double 11" sales blowout is not accidental, Last year, "Lightning" received a billion financing, the Green Box Announced across the board to start the brand strategy, the recent is the alliance with Disney, in one fell swoop laid the first network of children's clothing brand this unshakable position. From a local brand to cooperate with the international children's giant, the green box will gradually come out of its own international paradigm. In fact, Disney sea election "partner", fancy is the quality of all aspects of partners, this time together with the Green Box, mainly fancy its excellent network marketing capabilities and design capabilities. The Green Box, a leader in e-commerce children's wear, has been successfully working with the well-known children's wear brand Disney. After the initial brand expansion, production of "Safe Kids" has been expanded to the top. Green Box is the first commitment to children's wear safety business, Wu Fangfang, the main focus on the design of the product quality: "We are doing children's clothing business, every mother choose your product, love your brand, she is given Your endless trust, we have to afford consumers, customers trust us "It is precisely because of a commitment, she put into the safety testing of children's clothing 5000000, this year's autumn and winter green box children's clothing listed on the market are fabrics, garments, needles Check the report. Green box fabric and garment inspection are the state authority testing agencies: National Ecological Textile Quality Testing Center, Guangdong Provincial Bureau of Quality and Technical Supervision jurisdiction of the testing institutions - Guangzhou City, Guangdong Province, Fiber Products Testing Institute, Shanghai Institute of Quality Supervision, Inspection and Technology (Chemical Industry Footwear Quality Supervision and Inspection Center). In the rapid development of the entire e-commerce environment, the sudden emergence of the green box has received more and more attention in the new round of children's clothing brand competition, and became the network children's clothing sales volume of the first children's clothing brand. Hundreds of thousands of new moms every year through the Green Box platform for children to find satisfied with the apparel products, the alarming rate of development. In fact, at a time of rapid development, Green Boxes also did not forget about practicing internal skills. While consolidating its online presence, taking into account the development of offline physical stores, the opening of the Green Box Store has entered a substantive operation. Wu Fangfang, CEO of Green Box On November 11, Wu Fangfang sent two emails to all employees in Green Box. Wu Fangfang said enthusiastically: People always need some struggle to prove their own value and make all the enthusiasm and hard work Can have a rely on, so that all the ideals and honors can find a destination. This is the green box!

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