Hong Hao costumes In line with the New Year's Day / Christmas, the company will hold a large spark Promotions promotions for the store to do the festival, we must pay attention to the following four points Oh. In this Honghao apparel Xiao Rong hope you can seize the opportunity, I wish you rich resources, business is booming!
Mousya women's products show
We know that in many cases, selling clothes is not just a matter of style and color. Instead, we can show our garments better and let our customers accept your products. Hangzhou Wulin Road in the thriving civilizations these days is the best example. As early as a month ago, supporting the sales of Wulin Road, several big names began to cut off a full renovation. Soon, the wind of decoration swept almost every corner of the road. A manager said that this year the fashion industry blowing a natural wind.
"Decoration shop is naturally to improve clothing sales." Mr. Lo said, "And in foreign countries, shop decoration style, window design, product display, etc., are a lot of knowledge .We have done experiments, if this Series of work have done the bit, the same clothing, sales can grow 15% -30%. "Mr. Luo is a well-known foreign-funded merchandise display trainer. He said that with the increasingly fierce competition in the apparel industry, many apparel stores, markets and specialty stores in the province have begun to realize the impact of the show on sales. However, many businesses do not know where to start. Here, Mr. Luo teach you some basic guidelines, may make your clothing brand (shop) sell better.
First, product positioning
Product positioning is the basic course for each business. However, you should still check it yourself. Mr. Luo said positioning is the old problem of domestic brands. For example, there is a well-known men's brand in China. The style of a few years ago was suitable for men aged 30 and over. In recent years, as the customer base grew older, the brand's style even grew. Today's fashion positioning has become a 40-year-old man. He said this is a very typical example of ambiguity.
Different positioning, the way the product will naturally be different. Such as desktop display. If you rely on the amount of running profit to make the public brand, the desktop should be placed neatly on many clothing, which will give customers the feeling of Amoy goods, which is also very much in line with the public to buy clothing habits; if it is mid-range fashion brand , The number of clothing displayed on the desktop will be greatly reduced, often can show several sets of clothing, Tops, Pants (Skirts), accessories with a brand style, this can attract fashion-oriented consumer groups to the store to take a look; High-end line of the brand, learn those international big-name, desktop display is often only one (sets) of clothing, this set of clothing not only bevel display, but mostly on the glass cabinet, customers can easily touch.
Second, access settings
Especially in the large clothing market and stores, good access settings can definitely improve your sales. The principle is to allow customers to "easy to hard to come out."
The reason that customers can easily enter the shop is very simple, many owners understand that access is to be smooth. But how to keep customers?
Mr. Lo said that the first is to make the path of the shop barrier, like a maze, so that customers turn around in it, can not turn out. A common way is to set up several "Nakajima" stores, often with a folding frame. Customers spend longer in the wandering, not only the greater the likelihood of buying, outside customers see more people inside, but also more willing to enter. Followed by a rest area, also set up a sofa and the like. Customers are tired of shopping, sitting on the couch and other friends in the process, is that you increase sales opportunities.
Third, store tone
The first is the choice of the main color decoration. Mr. Luo said that the most "stupid" approach is to choose black, white, gray, so the main colors will not snatch the style of clothing, clothing stores, after all, not the decoration.
After the decorating style is set, is the pillar, plunger, compartment, desktop and other options. These things are used to hang clothes, it is also important to choose well. Mr. Luo believes that the paint glass is a good inexpensive material, even if some big names, will be applied to. The principle is consistent with the brand style and positioning, do not grab the limelight clothing.
Again is the light. Mr. Luo said that for a clothing store, the electricity consumed by the lights is really expensive, but if you want to make good sales, the money can not be saved. He visited a newly opened apparel market in Jiaxing and found that many businesses would not use the lights. He said that people are a kind of phototaxis animals, where the light can naturally attract the eye, but the light should be set off by the darkness. This is the technology of using light.
Fourth, clothing display
The last thing to say is how to put on clothes. Mr. Lo said that there are many tips to talk about a few simple principles.
1. For the sake of harmony as a whole, whether it be a positive display or a side suspension, it is generally left to right and deep, which is consistent with the habit of seeing things from the left to the right of the average person.
2 clothes, pants to match the show. Such as clothing on the front of the wall display, many businesses like to wear clothing, pants (skirt) in the next, think so logical. actually not. The replacement of underwear can increase the beauty of clothing. Boss may wish to try the top left from the top for the pants, clothing, pants; the middle of clothing, pants, clothing; the right pants, clothing, pants. This mix is ​​not only good-looking, but also reflect your grade.
3. The same a wall, the color is not the richer the better, and some shops like to put the same color clothing classified, the sales can not play a catalytic role. The key is to use color grouping. For example, the classic mix of red, white and blue, you can in a wall to the three-color-based, echoed each other, both nice and tidy. Another example is the use of complementary colors, yellow and blue together, together with red and green ... This color matching can definitely attract the attention of the eye. In order to make the color look more neat, may wish to use some lining, cross and other display techniques, the effect will be very good.
4. Point, line, surface combination. In fact, the clothing display and other visual arts are the same truth. Point refers to a piece of clothing; line refers to a variety of clothes hanging tools; surface refers to the entire wall (including the use of posters).
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