Opened in 2008, China Textile City textile market, with an area of ​​nearly 150,000 square meters, mainly engaged in bedding, curtains, hotel supplies, where gathered red beans, matt, Jie Liya, Heng Yuan Xiang, Zhonghua more than 300 brands such as textile enterprises. After more than a year of operation, the home textile market has now become the most efficient platform for textile products in Zhejiang Province and the development of home textile enterprises to join the wholesale chain business. The types of products also extend from single bedding products to fabric decoration, silk products, bamboo fiber Products and so on. From cloth to finished product evolution As China's largest textile hub in Asia, China Textile City, the prosperity of the textile market is almost two years, from cloth to finished products, home textile industry is out of a gradual improvement of the industrial chain gradually road. Shen Guanxiang, head of the home textile market, said the textile market is now focusing on cultivating the functions of trade and exhibition in the market and encouraging the company to operate. The market also focus on providing trade show services, especially the four-story multi-functional product hall, as well as supporting the creative studio for the settled business services. He hopes to make order trading the main transaction, the real build a brand trade fair. Market driven home textile development China Textile City, home textile products business households are mostly from the surrounding home textiles, Huxin Xuchang, Zhejiang, Yuhang, Linping, Lin'an, Zhuji, Shengzhou, Shangyu and other large-scale business households in the textile city Operating for many years, the majority of business households in their hometown have dyed, jacquard and other home-style weaving business. What they came to Keqiao mainly was the international atmosphere and good market support measures, especially the stream of logistics and plenty of people. Over time, these trade-oriented business operators started to set up processing and printing enterprises such as printing and embroidery in the vicinity of China Textile City in consideration of the operation cost. This promoted the expansion and development of local textile enterprises and promoted the product autonomy in the market Significantly improved, more rapid delivery of fabrics, a wide variety of market patterns and novelty different, which are adapted to the needs of the new era of home textiles market. The industry has grown, the market has prospered, and the disadvantages of price competition alone have come to light. Home textile products are end consumer products, in the face of diversified consumer demand, prompting home textile enterprises to meet the changing needs of the market, product design cycle continues to accelerate. At the same time, the cultivation of the brand, the product of cultural connotation began to show, to the development of textile enterprises to expand the unlimited space. Take the brand, the road of differentiation, out of price competition, comparatively speaking, the textile industry is easier than the weaving business. Thus, in recent years, Shaoxing textile industry began to grow up, some well-known enterprises continue to emerge. Since 2008, the Shaoxing County government has focused on nurturing a batch of leading enterprises with core technologies and independent brands in various links of the entire textile industry such as chemical fiber, weaving, printing and dyeing, home textiles and apparel to better promote the development of small and medium-sized enterprises and related supporting enterprises The integration of development. These policies and market-oriented role in Shaoxing County textile enterprises have made considerable progress, more local textile enterprises began to value the domestic market, the implementation of the new brand strategy, which for the prosperity of Shaoxing County textile industry, especially the textile brand Launch laid an important foundation. "Brand" to lead the business transformation Has been the overseas market is the main market Shaoxing Home Textiles. With global internationalization and last year's foreign trade encounter difficulties, textile brand awareness began to strengthen. While consolidating their foreign markets, they have set their sights on the domestic market. They have all turned to register their own trademarks from the OEM production of foreign trade order processing business and foster their own brands. They rely on the brands to occupy the terminal market and occupy the two ends of the "smile curve." "Brand" is leading the transformation and upgrading of Shaoxing textile enterprises. In the professional market, textile enterprises pay more and more attention to show results. Tian Hui market four hundred store on the scale of the flagship store on the scale, the image is definitely better than the big shopping district of the textile area is poor, not only the product has been the best display of raw materials and workmanship is further improved. Tianli market, like the four-story "Lang Amoy yarn", "Hua Man Xuan", "good day" brand flagship store is very eye-catching. A small number of local brands still have their own shops in the commercial street shops, also in the market to attract business attention to the scale. Huang Wen-ying hotel supplies Co., Ltd. in the East Market, Dongsheng Road Market and the United Market has its own shops, Beijing, Shanghai, Guangzhou and many other star hotels also take the initiative to visit. This home textile enterprises developed by the ordinary store has an annual output value of 100 million yuan, and won a good market reputation, hotel supplies in Keqiao has also become an important category. Some more refers to the high-end corporate sword, from the very beginning to create a well-known brand, and achieved some success, Sha Sha textile is the most representative one, a direct high-end boutique positioning line. At present, Shaoxing Zhonghua, Yulon, Evergrande, Jin Chan, Hua Hin and other brands have gained fame in the country. The brand strategy makes the sales value of textile sales in Shaoxing County increase at an annual rate of nearly 18%. The textile industry has become one of the most distinctive and potential pillar industries in Shaoxing County and also occupies a place in the national textile industry. Textile and Textiles Market, a vast two-day Zhejiang Hengmei Home Textiles 2010 Fortune Summit May 20 opened in China Textile City. At the meeting, Professor Liu Da from Beijing Institute of Clothing Arts held that functional science and technology is the trend of home textile development in the future. As a hometown of textiles, developing home textile industry and investing in home textile industry have a unique advantage. Home textile products refinement is only the rise of the past two years, with the improvement of living conditions, underwear products, home wear, harness shirt, socks, hair towels, supplemented by infant products, home textile products developed rapidly, only Feminine personal home textile market is staggering, the country 700 million women, with two or three personal textile products per person, up to 2 billion. Therefore, textile products, especially functional type of technology brand textile market prospects are very broad. Invest in textile industry in Shaoxing Tianzhu (textile town), geography (textile market), people and (consumer demand) in all its advantages. The booster textile printing and dyeing industry of Shaoxing textile is an important part of the economic development of Shaoxing County and a key link in the transformation and upgrading of textile industry. It is also an important support for the rapid development of textile market in China Textile City. The government and enterprises jointly promote the printing and dyeing industry Upgrade can speed up the transformation of textile development. However, under the constraints of the rigid conditions of resources and environment, the extensive management and low-cost competition formed in the market over a long period of time have made it unsustainable for development. In order to promote market development, Shaoxing County launched a timely concentration and upgrading of printing and dyeing industry. Is to take full advantage of the Binhai Industrial Zone green printing and dyeing demonstration base of favorable conditions, optimize the layout of enterprises, reduce production costs and promote the printing and dyeing enterprises to gradually converge and integrate the coastal industrial zone. While accelerating equipment renewal and technological transformation, promoting enterprise upgrading, product upgrading and profit appreciation, the Company actively promoted structural emission reduction, technology reduction, project emission reduction and emission reduction management to ensure the completion of energy-saving and emission reduction targets and tasks. Only by giving full play to the subjective initiative of the government and enterprises and strengthening capital, land, electricity, environmental capacity and infrastructure construction can the agglomeration and upgrading project of the printing and dyeing industry be ensured to proceed in an orderly and effective manner.