Meibang hair strength children's wear Mi Xidi ME & CITY Kids target billion

Recently, on the eve of the 16th anniversary celebration of Metersbonwe Company, its high-street brand ME&CITY launched another press conference. A press conference entitled “The Launching Ceremony of ME&CITY Kids” was held in Shanghai. Li Chao's Chinese boy street dance prince Xiao Bao (Wang Yiming) led the match with Li Xi, and Mi Xidi Chao Tong Contest officially kicked off. In the next two months, there will be thousands of Chinese Chaos children on the stage set up by Mi Xidi to show their charisma.

In the past, "Dream Factory" was in hand

Today opened the "Tide Boy"

Since 2000, the children's wear market in China has maintained rapid growth with the continuous increase in the proportion of children aged 0-13 years in China and the growing disposable income of ordinary people. China’s unique “421” family structure, with only one child after 70 and 80 entering the peak of childbearing, and the concept of consumption that is different from that of the parents, make parents now more and more willing to invest in children. “Children’s clothing” becomes all Costumes and brands are huge cakes that cannot be ignored. However, compared to the relatively mature and stable adult apparel market, China’s current children’s wear market, especially for the children aged 3-13 years, does not have a market leader. It does not have a truly leading brand, between consumer demand and market conditions. The huge gap created a great opportunity for Micheli's children's wear brand.

Micheli's children's wear brand was launched in 2009. It is estimated that distribution revenue will reach 60 million in 2010 and currently has nearly 200 shops. Perhaps the result is gratifying. In 2011, Mi Xidi decided to “high profile” and vigorously explore the alliance. It is worth noting that in the past two years, although ME&CITY has not vigorously promoted the brand's popularity, it has quietly carried out a series of generous marketing operations, forming strategic partnerships with DreamWorks DreamWorks and signing hip-hop. Prince Xiaobao (Wang Yiming) and the Half-Blood Prince Nie Jieming acted as spokespersons for the brand image. This time, in cooperation with Xin Silk Road, the “Mi-Side Tide Boy Contest” was formally launched as a starting point for the brand's outbreak. This also represents the preparation of Michelin's brand after two years of preparation and looks forward to accumulating momentum in 2011.

Newly positioned tide boy

Market target ten billion

According to Mi Xidi's brand official, most of China's existing children's wear brands follow a cute and childlike route, while “Michidi” relies on “ME&CITY”, a consistent urban fashion and personalized style. Both reflect the current fashion trends, and children's wear brands that follow fashion trends like this should be the first case in China. Mi Xidi hopes that the first “Mishidi Tide Boy Contest” will help them discover the many attractive “Mishida's Tide Boys” to embody the brand spirit of “Michidi” and rely on the power of the media. Expand the influence and open up a new situation in marketing.

At the same time, its brand-related personnel also revealed that Mi Xidi's goal is to reach 200 million yuan in sales in 2011, the number of shops reached 500, through 3 to 5 years of hard work, the "Mi Xidi" to become the most Chinese The influential fashion trend children's wear brand, and in the next 5-15 years to achieve billions of sales.

In order to accomplish this goal, the Mishidi Chaotong Contest will continue to increase the exposure of its brand, so that more children and parents can understand this brand of fashionable children's clothing that is still unfamiliar. At the same time, Mi Xidi will join forces with the forthcoming "Transformers 3" in 2011 to set off a cross-border boom.

Mi Xidi also has his own explanation for this selection of “Tide Boys”: “Tide” is not only the appearance of children, but also the release of self-assertion and free nature. Instead of chasing trend information, it is better to cultivate connotation and innovation consciousness from childhood. This is what Mi Xidi hopes to find through the contest with the real-time cultivators of the era.

It is learnt that the winning Chinese Chaochao will become the new spokesperson for Mi Xidi and will travel to Australia to spread the spirit of Chao Chu from China. As a brand spokesperson, its “outside” is the expression of fashion trends, and its “inside” is a model for attitude. Mi Xidi is also committed to guiding all the children of Chaozhou, from childhood care for the public interest, environmental protection, and will utmost to advocate "the most fashionable environmental protection, the most common fashion."