In recent years, the rapid development of China's underwear industry, with the specialization of underwear, adjustable underwear emergence of a new army, many adjustment underwear through independent innovation to enhance brand value, and achieved good results. Among them, Love yarn clothing group is a typical representative. Love yarn apparel group has four underwear brands, namely Love yarn Baby, Bai You Ti, IFEICE (Love Fei Si) and GetFit (Princess Fei), although the brand positioning varies, but only one purpose is to provide women Healthy, high-quality, cost-effective adjustable underwear. In the past few years, in response to consumers' new demands for health shaping and body care, Love yarn Group participates in market competition through technological innovation and product upgrade. Each underwear is not only designed for cutting, material selection, quality control, Comfort, aesthetics and functionality are all based on the health care and humane care of female consumers. While providing a series of high quality and healthy underwear for oriental women, it also advocates a healthy lifestyle. "To care for women's health responsibility" is the strategic goal of Love yarn Group and business purposes, Love yarn group always make a love of top quality yarn, technology innovation love yarn, green love yarn, human love Love yarn, communication Fashion and culture of love yarn, so as to establish more worthy of the industry and consumers trust and favorite underwear brand, and ultimately as an influential brand. In 2012 the Seventh Shenzhen International Brand Underwear Fair, Love yarn group introduced 28 Love yarn baby underwear make the audience stunning. Love yarn baby new underwear, with exquisite design and health concept of body sculpting as the core, revealed the natural fresh, understated luxury, highlighting the exquisite design inspiration and creativity, attracting countless attention to the eyes, as the show has gained considerable Underwear business. Love yarn group's four underwear brand elegant, stylish, dynamic, natural and environmentally friendly fabrics, comfortable, breathable, antibacterial, deodorant, radiation protection, machine washable deformation, zero pressure on the breast, everywhere expressed the female Meticulous care. In particular, Love Diablo Magic Cup bra breast cup, the use of three-dimensional fiber fabric, supported by 6 million microfibre, as many as 12 million holes, coupled with the bold use of memory titanium ring, played a fat position adjustment, the rapid recovery of health Charming chest shape effect. It is worth mentioning that Love yarn is more than just a baby underwear, but also to enhance the charm of women's sacred goods. This is because love yarn baby bra inserts is an energy liquid massage bags, not an ordinary sponge pad, it uses cutting-edge technology of energy pad, arrow into the three memory titanium can move magnet, fit the chest can cause continuous fluctuations, Dredge the meridians, provide around-the-clock breast massage, you can lead free fat to the chest concentration, resulting in a magic cup upgrade, so that the drooping chest raised, external expansion of the chest type, funeral, cleavage appeared , Tall and straight body. In particular, postpartum mother's chest line can enhance 3 cm, reproduce the charming style. Baiyou Ti brand underwear using liquefied titanium fabric, the back of the pain can be a physical massage, effectively eliminate muscle soreness, waist, back fatigue, to achieve women relaxed, seamless, comfortable, healthy body shaping effect. GetFit, IFEICE underwear are subtly cut, the unique details of the deal to challenge the bottom line in the industry, by consumers and sought after, the sense of the value of underwear and stylish blend of fashion, so that Female consumers hard to resist, intoxicated them. Zou Jifu, executive director and marketing director of Love Yarn Costume Group, said that as the quality of women's life improves, the adjustment underwear, which combines elegance, fashion, taste and health, will become the vane for women to choose their underwear as an underwear business, Psychological, developed with both beautiful and healthy products to meet the aesthetic and psychological needs of modern women. Underwear enterprises only through independent innovation to get rid of the assimilation of products, the homogenization of the image to enhance the brand's influence and market share in order to obtain sustainable development.