"Hosa Night" staged bikini temptation

There is no scientific statistics on the propaganda effect of the beauty pageant campaign in the end. However, because of its deep business opportunities, the games that will be held one after another will continue to heat up. In many international-level beauty contests, the swimwear session is almost monopolized by Hosa.

□ Our newspaper reporter Xia Shangmei’s campaign to publicize the brand’s propaganda effect does not have scientific statistics. However, due to its deep business opportunities, the games that are held one after another have continued to heat up. In many international-level beauty contests, the swimwear section seems to be dominated by Hosa, and this time it is bikini.

Recently, the 36th International Bikini Competition Shenzhen Area Finals was held in the Shenzhen Convention & Exhibition Center. The 38th International Bikini Competition's world champion Romanian Belle Diana and China's champion Zhao Lan led all the competitors and staged the Bikini. "Hosa Night." As the apparel sponsor of the International Bikini Competition, Hosa designed tailor-made "Gold Warfighters" to not only accompany the young beauties to challenge their dreams, but also to change themselves and pursue fitness fun through competitions. The preferred product for healthy living. The 36th International Bikini Competition, the world's top fashion beauty pageant with the aim of “Fashion, Health, Friendship, and Caring”, was launched in Beijing at the end of April as the exclusive sponsor of this event for four consecutive years. Well-known brand - Hosa apparel sponsored the contest for the fourth time.

At the same time, Hosa will organize the “Hosa Night” with the organizing committees in the top 10 competition areas in China, so that more people can appreciate the scent of the Bikini clothes. At the "Hosa Night" bikini finals, contestants competed through various bikini shows and talent shows. In the end, Jiali Zhang was awarded the championship, Chen Xuedi was the runner-up, Hu Xiaofang was the runner-up, and Li Xue and Chaisen were the 4th and 5th respectively.

Some people say that the ratio of the beauty pageant input to the return is about 1:4. For the time being, it's not advisable to find out whether its calculation method is desirable. However, this time Bikini Competition is breaking the conventional boundary, and it can be said that the visual economy has been upgraded to unprecedented heat. Spicy level, whether it is the draft itself or from the media ratings, the bikini swimsuit is a complete commercial industry chain. Obviously, Bikini ** matches Hosa's popularity and can add new insights to Hosa's existing brand awareness. At the same time, Hosa's bikini products are displayed through hot candidates. Advertising is more acceptable to consumers, and this kind of match with the brand has added points to the brand image and opened up more business opportunities for the market.

According to the person in charge of the Hosa brand, Hosa can always feel the changes in international fashion trends, and with its keen sense of fashion and unique design inspiration, Hosa will become the trend indicator of the Chinese swimwear fashion trend. The head of the Organizing Committee also told reporters: “Hosa's bikini has always represented the highest level of domestic bikini design and production, and its vitality, fashion, healthy brand culture, is also the purpose of the International Bikini Competition. Therefore, Hosa's bikinis and fitness yoga clothes have always been the necessary costumes for our Bikini competition. It is understood that at present, the top domestic beauty contests are basically selected Hosa's bikinis as competition costumes. Hosa can be seen in the beauty contest. The swimwear session in the competition is basically a monopoly-style attitude, and it also fully shows the unlimited business opportunities brought about by the beauty of the economy in Hosa.

Whether it is to achieve effective product placement in a beauty contest or to attract consumers at a low price in the fierce competition in the market, sponsoring companies to measure again and again, how to find equivalence with the corporate brand image, and at the same time have a good match with the product. The beauty contest is the first consideration for sponsoring companies. Hosa itself has a strong leading position in swimwear. The reason why it still sponsors this type of beauty contest is to maintain its authoritative position in the industry, and also to promote new products. No, because of the many interpretations of beauties worn by the beauties, the new series of products have come to the fore in many similar products, causing consumer concerns, realizing a deep brand migration and ultimately triggering consumer behaviors on the product, so the sponsors It is these audiences and consumers who ultimately pay for the beauty contest.

As the representative of the organizer of the International Bikini Competition stated, as the promoter of China’s “beautiful economy”, Hosa has repeatedly sponsored the world’s top three beauty pageants, including the world’s top players, the world’s top players, and international players. Quality has come to the fore and won the favor of many international competitions, becoming one of the top brands for top model contests, global and regional beauty contests, bodybuilding, swimming, beach volleyball, and synchronized swimming competitions.

In 2011, the 36th International Bikini Competition was the fourth time that it invited Hosa Swimwear as the only designated apparel item. After Hosa got professional, fashion, and authoritative evaluations in the beauty pageant campaign, the next consumer market, through television, newspapers, the Internet, and on-site watching of beauty pageant activities, is a large part of consumers willing to pay for it. Because of the brand's popularity, reputation, the product itself, and the details of its products in the beauty contest are already clear.

The enthusiasm of sponsors for various types of beauty contests has fully verified the tremendous business opportunities behind the beautiful economy. In the past, the sponsorship of the home service brand Flower Liying to the world tourism industry has promoted the concept of home wear and achieved a successful beautiful marketing, allowing consumers to have a more intuitive experience of the concept of home wear, while Hosa to the international The status of gold sponsors in the swimwear section of the US-level beauty contest is indestructible, because the beauty contests are a perfect marketing case for sponsor brands. The cooperation between Hosa and the Bikini International Beauty Contest is just for the brand itself. One of the top model tours in business.