Are there any other people talking about investing in the European retail market nowadays? All are talking about China, India and emerging markets, right? But this is obviously not the case for Bosideng. The Chinese down jacket maker on Thursday announced that it has spent more than 20 million pounds to buy a 6-storey building in the immediate vicinity of Oxford Street in London. Given the growing number of Chinese buyers investing in the UK to buy a home, can Bosideng's acquisition of property in London be interpreted as a financial investment? Bosideng's move seems a bit counterintuitive: Just as Western consumer brands rush to cities in China to compete for the latest wave of the most expensive stores to showcase the products to nearly 1 million wealthy Chinese who earn more than $ 1.5 million However, a Chinese company decided to go to a country where consumer spending went downhill. Since its founding in 1975, Bosideng has been exploring China's domestic demand. The company has annual sales of 5.7 billion yuan (about 886 million U.S. dollars), mostly from the domestic market. The company has 7,579 retail stores in the country. What is lacking in local brands such as Bosideng is that Western brands have, and that is a unique attraction that ensures their increasingly wealthy customers will continue to buy their products even when they become affordable to North Face. . The solution is to create yourself as a fashionable brand recognized by Western consumers. Europe may be losing its economy, but in terms of fashion, they are still trendsetters. In fact, this is why Bosideng plans to create the London store. According to the plan, Bosideng will invest 5 million to 6 million pounds, the building into a landmark building. This will be Bosideng's first flagship store in Europe, the group plans to enhance brand awareness and reputation. Bosideng also plans to take advantage of the location of the property, the flow of more people through external advertising brand image promotion. "The acquisition of this property is an important step for the Bosideng Group in expanding its overseas operations and creating a world-renowned brand image." The property is located at 28 South Molton Street and Bosideng Plans to open this flagship store down jacket and men, and the establishment of the European headquarters. The store is expected to open in July 2012.
Product name: Fashion Printed Leggings
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Logo: Sublimation Printing or silkscreen printing--No fading, Never wash off, No color limit, No upcharges.
Design: Customized design, your desings are welcomed.
Labels: Woven/printed/sublimated label, custom design
Sample time: 7-10 days
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Delivery time 3-5days(10-200pcs),6-20days(500-2000pcs),21-35days(above 2000pcs)
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