The DIDIER PARAKIAN brand, which has 45 years of history in France, re-opened its luxury store in Beijing's Shin Kong Place on April 14, 2012. This is where the brand DIDIER PARAKIAN was stationed in Beijing, China The first counter. According to Ms. Wu Zhongli, CEO of DIDIER PARAKIAN Group in China, DIDIER PARAKIAN was founded in 1967 and is headquartered in Marseille, France's largest import and export port. Marseille belongs to the Provence region, Provence because of its possession of the world's largest lavender production base, known as the hometown of lavender, so people often say that DIDIER PARAKIAN brand is a lavender hometown from the brand. DP Group in the successful operation of the DIDIER PARAKIAN brand at the same time, launched in 1995, fashion charm women's fashion brand CARLOPLK, in 2000 launched the fashion personality ladies brand DP: JEANS. To date, DIDIER PARAKIAN has not only successfully operated its three major women's fashion brands around the world, but also acquired or participated in other fashion brands in local and Italian markets in France and then developed them globally. Given its history and scale of operation, DIDIER PARAKIAN is the largest multi-brand, integrated fashion management company in Marseille. Ms. Wu Zhongli, the chief executive officer of France DP Group China, introduced that when DIDIER PARAKIAN's fashion glamor ladies of various ages formally entered the Chinese market in 2010, its development in the Chinese women's market can be described as extremely rapid. In a short span of two years, the DP brand has rapidly entered the high-end women's market in first-tier cities such as Beijing, Tianjin, Dalian, Shenyang, Changchun, Harbin, Chengdu, Changsha and Chongqing and achieved impressive market performance. April 14, 2012, DIDIER PARAKIAN brand in Beijing Shin Kong Place heavy reload grand opening, and other stationed international women's brand is different, DIDIER PARAKIAN brand with its unique French fashion design style and a very romantic Mediterranean culture and the arts Emotions, has attracted considerable popularity in the Shin Kong Place and has a large number of fashion romantic fans. The reload opening, DIDIER PARAKIAN brand is still in its famous rose gold design style decoration Shin Kong Place DP counters, and the quaint tradition of European architectural techniques and fashion charm clothing, to the Shin Kong Place fashion women to "spread European fashion, interpretation of romantic feelings, "the highest fashion respect.