Throughout today's society, the concept of lifelong learning has long been popular. With the rapid development of the world today, the updating of knowledge and thinking is accelerating. If we want to keep abreast of the tremendous changes in our time, we must keep learning. Offside youth brand since its inception, it will study as a basic survival behavior. To learn from simple knowledge into habits, learning as a mood, a fashion and trends, and strive to work throughout the entire process of life. After eight years of deep plowing work, Offside Teenager has made great strides in brand building, product research and development, and store expansion. Now it has become the leading brand in the field of exclusive apparel for teenagers and adolescents aged 7 to 14. In order to further consolidate the brand's industry leadership and consolidate the industry's right to speak, the offside youth installed in Guangzhou headquarters held a 2013 brand development seminar ... ... 2012, the domestic super-60% of the traditional chain of branded apparel companies profit decline, many Brand profit fell more than 30%. The entire apparel industry is facing a new period of transition. Apparel industry is facing a new competitive landscape and competitive practices. In the face of the new market environment and new competitive landscape, we urgently need innovative modes to adapt to the new situation. In the fast food era where fast fish eat slow fish, only quicker and more innovative ones can stand out from the mighty army and lead the trend. The theme of the conference mainly discussed the company's new development direction in the future, that is, a brand new operation mode of the brand-fast fashion. Fast fashion and traditional order form of the different forms of futures, it is entirely based on the trend of the market to operate, rapid design and development of rapid completion of production, fast-selling products, rapid planning and customization model. "Offside offside" juvenile wear Zhouzhouxin, from there do not need more than 20 provinces and cities across the country to join the business model car to spend time spent to attend the order, more importantly, it makes the store almost no inventory, the most popular Fashion boutique, style and time to shop. Fashion leader: professional designers team and professional buyers go first-tier market, the most popular elements and layout design quickly into the style of the brand, and the fastest product to market. (Based in Paris, Tokyo, fashion development team, will be synchronized with the speed of the trend will be presented in the off-season youth brand stores) Fast Fashion Mode three characteristics: weekly new: new listing every week; keep abreast of the trend : What is the most popular, what to do, what to sell; parity sales: first-line quality, third-line price. Compared to the previous orders will be due to customers worried about inventory pressure, ordering relatively conservative. And when the market response is better, they do not fill the goods, lost sales opportunity, and in the first quarter of the goods set, will be conservative orders. The fast fashion model, the customer does not need to order, the company's professional products department according to the customer response to the local market to determine the distribution of sales of the number of OTC sales, so that the sale is replenishment, marketing on the single. The benefits of the franchisee 1, less capital investment, fast return; 2, do not need to order; 3, sales methods more flexible; 4, inventory less; 5, the product is more popular. The brand development seminar will become an important milestone in the process of growing offside youthwear, bringing offside youthwear to a new level and consolidating the leadership position of Greater China First Teenager. Also get the majority of franchisees attending the meeting's expectations and approval. Are you ready for the fast fashion?