Did La Chapelle and the Seven-Georges High-level Secret Visit to Pillar Headquarters have investment intentions?

Yesterday, Rachaelberg has always wanted to make breakthroughs in the men's wear field to make up for its shortcomings and find potential investment targets to become its core strategy for improving the men's market share, such as the men's brand Jack who invested 75 million yuan last year. Walker. The branding of men with Amoy brand products may become their next target.

According to informed sources, on yesterday, Xing Jiaxing, the president of Rachael Company, and Wang Yong, the vice president of the company, and the founder of Qige, Cao Qing secretly visited the headquarter of Guangzhou Menswear. Pin You founder Deng Youjun and Lachabel led a group to share and exchange. La Chapelle or intends to establish cooperation with the company.

However, at present, it is not known whether the two parties have secretly discussed whether they intend to invest. As of this morning, Rachael's stock price rose 2.18%.

It is understood that Pin Li is a men's brand that has grown from Taobao in 2013. It is a casual men's fashion brand that focuses on personal fashion. Pin Li has always established the image of its own designer brand. “Every product has a unique design. !" Image positioning emphasizes a sense of design.

In January 2015, Pin Li became the only partner organization of Milano International Fashion Education, and later became the only designated men's brand in the CIMC Finals.

From the investment strategy of Rachaelberg in the past two years, it can be found that the strong sense of design is the main target. After that, Lachabel has spent 200 million yuan to acquire the women's street fashion brand, the Seven Grids to e-commerce. The sales of channels led to the growth of La Chapelle's online brand. In 2015 alone, the online sales of La Chapelle reached 203.8 million yuan.

(The photo shows the group's founders, Deng Youjun and Lachabel.)

However, according to related sources, after the acquisition of Jack Walker, La Chapelle's performance in the menswear market was not satisfactory. After all, Jack Walker, as a cutting-edge brand, did not have competitiveness in department stores, especially in the face of the Heyday Group. Strong placeholder.

On the other hand, if the company reaches a cooperation with Pinyin, it will be able to boost its position as a men's wearer by leveraging the advantages of online products and expanding physical stores. Wang Yong, the vice president of La Chapelle, once stated that in 2016 the company will achieve the goal of opening 10,000 retail stores.