October 26 news, Korean women's professional eco-industrial apparel apparel company WARE costumes (the former Avril children costumes) completed on the same day led by the SF Express Group, Star Star Capital and Sequoia additional D round of corporate finance, the The total financing value of the total value of 23 million US dollars, of which SF Express Group to share the way three additional completed. Since the beginning of the first round of financing WARE costumes count, the current WARE clothing group financing up to 1.2 billion yuan.
(WARE clothing official website)
Talking about the current status of apparel and apparel companies, WARE Garments founder Mr. Wang Junmao said: "Compared to other mature apparel brands, WARE clothing is actually very young, 2013 was born children, there is a long At the same time we will continue to use the "zero factory" business model, continue to play a small but beautiful advantages, to make WARE clothing to do more beautiful, more specialized, and actively practice - "professional, more women Simple! "Line of thinking, do not live up to investors and partners and agents and Wei powder who are looking forward to."
WARE (formerly known as Avril children) was founded by Mr. Wang Jumao in 2013, three years to complete the financing of 100 million yuan, its development potential is self-evident. Founder Mr. Wang Junmao before the creation of WARE costumes, had founded Shanghai Peng Yan children's clothing, in 2012 all the shares transferred to UNIQLO, after six months of adjustment, once again create the current WARE costumes.
It is reported that WARE clothing is a collection of home-made production, independent design, and entities to join and the comprehensive development of e-commerce operators operating clothing apparel business, the main apparel, shoes, bags, underwear, pregnant and infant supplies, etc. Sub-brand seven major channels of professional women's clothing apparel companies. At present, there are 2,425 national physical stores and 1801 dry-cleaning shops. Group currently flagship local brand WARE clothing brand and its brand South Korea SZ (full name stylebyshenzs) and South Korea styleonme.
(Its Korean style styleme official website)
For this round of financing, WARE clothing founder Wang Junmao said it will continue to focus on product research and development, and constantly improve customer satisfaction, rather than radical crazy work. "Now do not go too much consideration of the scale, the process well, the result of natural success. Focusing on products and users, WARE clothing became the three consecutive years to win the A and B round and C round of investment agency approval of the root causes."
(WARE costumes under the Korean brand SZ store)
(WARE costumes under the Korean brand styleonme store)
(WARE clothing brand WARE entity)
According to WARE founder Wang Junmao revealed that WARE clothing in the past year in product positioning made a lot of subversive thinking, including refocusing urban white-collar workers, the middle class and newborn families. Under the premise of improving operational efficiency, abandoning the "high price" line will no longer stick to sticking to margins, but more to make consumers and products more cost-effective. On the other hand, WARE costumes use low-cost social marketing tools, and gradually accumulate the WARE iron fans, making it happy to spread WARE costumes simplify, care for their own attitudes and values ​​of life.
(Financing signing ceremony SF president Wang Wei, WARE founder Wang Junmao)
"Engaged in the Internet-related industries, does not mean that the real understanding of the Internet." Although manipulated New Year's Eve sales volume of 2 billion Shanghai Peng Yan children apparel group, but Wang Junmao frankly, until the launch of WARE costumes project can be called this is Understand Internet thinking and spirit.
"The era of mobile Internet, is the real era of the Internet, it is full of uncertainty, the user changes very fast, re-use of the previous industrialized management, is simply unreliable .If you embrace the change of an unknowns, it is necessary Continue to fully interact with consumers, listen to the views of consumers, not just to sell the goods to each other. "After a new round of financing, WARE clothing founder Wang Junmao to show greater ambition. Next, he hopes WARE costumes rely on similar methods to promote the supply chain, business management, and even the entire textile industry thinking and behavior changes.
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