[China Glass Network] Shopping malls such as battlefields, the competition between the industries is extremely cruel. If enterprises want to get more orders and customers in the war without seeing the smoke, it is not only the ability and experience of the sales staff, but also whether the communication tools can make the customer information arrive at the customer in a timely, accurate and safe manner.
According to a new marketing study by the National Retail Federation's Shop.org and Forrester Research, some companies that use the economic downturn as an expansion opportunity believe that e-mail is one of the more important ways to connect with customers, and most companies Plan to use email marketing to send new products, promotions and other information to customers and get feedback from customers.
In China, the effect of email marketing is also very obvious. More and more companies are starting to use mailing lists as an e-mail marketing method. By doing so, corporate marketers can immediately connect with thousands of potential and existing customers at a cost that is much lower than mailing. Marketing. However, blindly using email lists to promote email marketing poses a huge risk. Users will be disgusted and even angry at the large number of emails received for marketing purposes. They will always delete those emails directly or will send them. The mail IP is set to blacklist, so corporate marketers often receive email bounces, which makes the company's efforts in email marketing go to waste.
E-mails are lost to the customer if they are directly deleted as spam or rejected directly. At a critical moment when the current financial crisis has seriously affected the survival and development of SMEs, “time is moneyâ€, whether each e-mail can reach the customer's mailbox accurately, timely and safely means that the enterprise can turn crisis into opportunity. Therefore, enterprises must pay attention to the correctness of the user's mail address resources when conducting email marketing, and pass the correct information to the right person at the right time with the correct method. However, in the face of e-mail marketing transmission barriers, what countermeasures should enterprises take? Let's take a look at the recommendations made by CorpEase.
In order to reduce the bounce rate of mailing lists in the electronic marketing process, Shangyi senior network engineers proposed nine strategies to reduce mail bounce:
(1) Try to avoid the wrong email address: When the user joins the mailing list, please input the email address repeatedly, just like the password confirmation when the user registers.
(2) Improved data registration method: It is mainly applicable to the case where the user's email address is manually recorded by telephone, and the necessary training is performed for the staff.
(3) Send confirmation message: the way to accept the user to join the list.
(4) Encourage users to update the email address: For the returned email address, when the user returns to the website, remind them to confirm the correct email address, or make a request for the wrong email address to request the user to update.
(5) Allow registered users to easily change the email address: It is normal for the user's email address to change. How to make the user easily update their registration information after the change, will get more corresponding.
(6) Keep the list information accurate: Analyze and judge the mailing list address, and clear the mail with invalid user name or domain name format.
(7) Use professional services to keep in touch with email address changes.
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