The higher the gold content of gold jewelry, the more valuable it is. Is it true?

Gold jewelry consumers generally prefer to buy jewelry with higher gold content, and think that the higher the gold content of gold jewelry, the better. In addition to the gold and thousands of gold that everyone often says, there is even a saying that “there is a lot of gold”, so the purity of gold jewelry must be higher and the value is guaranteed?

The most popular market is actually "thousands of gold"

The concept of the thousand gold is derived from the precious metal standard revised by the state in 2000. The thousand gold is the gold with a gold content of not less than 999, which is the 999 gold that the common people and merchants often say, and the gold is 990.0‰, thousands of gold and gold. The price of a gram is a few dollars.

According to the survey, during the Spring Festival, gold sales at the gold counters of major shopping malls were hot, especially for thousands of gold. Most of the people who bought thousands of gold believe that the gold content of the thousand-foot gold is higher, and the purchase of thousands of gold is more comfortable than the gold.

According to a manager who has been engaged in the gold and silver jewelry industry for many years, most consumers still have a special liking for thousands of gold jewelry. Some merchants have created a variety of thousands of gold jewelry in order to cater to consumers. “If the manufacturer uses gold with 99.9% gold as the production material, it will be marked with thousands of gold in the counter sales. Generally, the actual difference between the thousand gold and the full gold is about a few yuan per gram. (Note: thousands of gold refers to gold content. Gold with a score of not less than 999 is the 999 gold that ordinary people and merchants often say, and the amount of gold is 990.0‰)"

Hot products will also become "once"

On the eve of the Spring Festival this year, the National Standardization Management Committee issued relevant documents, indicating that the mark of thousands of gold would be cancelled. From May 4th, 2016, even the gold jewelry with a purity of 99.9% will only be marked as “Foot Gold”.

When this news came out, many citizens were worried about two major problems: First, will the thousands of gold jewelry purchased before will be discounted? Second, how to guarantee the quality of gold in future purchases.

In response to this situation, experts said that when consumers buy gold jewelry, they can consult the merchant about the gold content of precious metal jewelry, in order to cause unnecessary losses. And the standard revision of the unified naming does not mean limiting the "thousands of feet" and other high-content products. "The highest purity regulations can only be called gold, but some gold manufacturers will still maintain the purity of production at 999 ‰ or even 999.9 根据 according to market needs."

The higher the purity of gold jewelry, the better?

Moreover, relevant experts said that consumers buy gold jewelry and invest in gold is different, after all, gold and silver jewelry contains a lot of processing fees, consumption tax and value-added tax, so consumers do not have to deliberately pursue purity when choosing precious metal jewelry. . The difference between gold content such as “Foot Gold”, “Thousands of Gold” and “Wanquan Gold” is very small. “The difference is nine thousandths. Simply pursuing the purity value, the sacrifice may be the appearance of the shape and the designer’s creativity, even It is possible to fall into the gimmicks of some unscrupulous traders."

In summary: the higher the purity of gold, the lower the hardness, the smaller the plasticity, and the more easily deformed and damaged. Therefore, if the consumer is to wear, the gold jewelry is not the higher the purity, the better. If consumers are investing, the gold content of thousands of gold and gold is only a few thousandths of a cent, and its investment is of little significance.

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