In the large-scale reality show variety show "Master in the People" recently broadcast by Jilin Satellite TV, Zhou Hongxia (Tik Tok: CFzhou), a well-known show host Zhou Qun, is a costume expert, arbitration expert, and an implementer of ancient tailoring. An improved version of Song Dynasty Hanfu. Within ten minutes, everything from cutting, sewing, embroidering to making ready-made garments was done in one go, which attracted the admiration of the Chinese and foreign guests present.
(The picture shows the improved version of Hanfu customized for the famous host Zhou Qun at the show)
And more than a year ago, Aunt Zhou was just an ordinary craftsman among thousands of custom-made self-employed individuals.
Back in early 2020, an epidemic disrupted the offline retail industry. Aunt Zhou’s clothing store in Shanghai suffered a severe impact. Especially after the Spring Festival, the store’s monthly sales fell by 95%.
However, in many cases, crises often mean opportunities. During the time of home isolation, the short video platform led by Douyin attracted the attention of Aunt Zhou and her team. With more than 30 years of cutting technology, combined with a huge public domain traffic platform such as Douyin, the team hit it off. After a week of planning, shooting, and editing, the tailor Zhou's Douyin account (CFzhou) was officially launched.
(The first Douyin received more than 1,700 likes)
The early purpose of launching the short video project was only to attract fans through the display of technology, thereby gaining more online traffic. But with the continuous output of content, Aunt Zhou found that more and more fans expressed their willingness to follow Aunt Zhou to learn cutting techniques. Statistics show that the account’s female fans account for more than 95%, and fans aged 45 and above also account for more than 85% of the total. At the same time, a large number of fans have been more or less exposed to cutting in their early years. In the field of clothing, we can also find a lot of content about lamenting and expressing feelings about hand-cutting from many video reviews.
So the team quickly opened an online education platform, and concentrated on researching and developing tailoring courses of different difficulty levels and types. Aunt Zhou's tailoring academy came into being. In the tailoring course content, there are 0 basic series courses suitable for novice Xiaobai to learn, and advanced courses suitable for a certain basic level. There are also vertical courses covering various styles such as shirts, dresses, cheongsams, Tang suits, and skirts.
(The picture above shows part of the online course display of Aunt Zhou's Cutting Academy)
Since the establishment of the Tailoring Academy, Aunt Zhou has always adhered to the teaching concept of "practical operations". Because of this, there are now thousands of students, and even a group of students have opened their own clothing studio after systematic learning. Aunt Zhou often said: "Many times you only need to be a little bit more diligent than others to surpass most people."
(The picture above shows Aunt Zhou's online teaching-the cutting process of Hanfu)
"It is a very meaningful thing to be able to teach the craftsmanship of ancient tailoring to the public." Aunt Zhou said, this is not only a skill teaching that allows people to have a skill, but more importantly, it is more important. It is a kind of inheritance of the traditional ancient cutting and clothing culture. Aunt Zhou hopes to continue to carry forward this traditional craft with her own efforts.
Nowadays, consumers have developed the habit of buying fast fashion and ready-to-wear clothing. Aunt Zhou is working hard to make it shine again in the industry that seems to have faded away. In recent years, with the continuous rise of Hanfu culture, Aunt Zhou and her team have also keenly discerned this trend, and will continue to immerse themselves in the track of improving Hanfu with enthusiasm and passion, using ancient cutting techniques and combining the most Chinese Civilized Hanfu culture creates greater value for a craftsman.
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