Regardless of his temperament in terms of clothing or conversation, Xu Hongmiao has an artistic temperament. Even on the business cards that he gives to his customers, he only has the title of the design director of the company. However, his true identity is that of a lion. An entrepreneur who has fought for many years. “For those of us who are doing business, it's really hard all year round. Today, when all kinds of costs rise and the profit space is gradually squeezed, finding a road that belongs to oneself is very necessary.†Xu Hongmiao told reporters Road.
The complete industrial chain and highly specialized division of labor give the Shishi accessories industry an unparalleled low-cost advantage. As a representative of the Shishi accessories industry, Hualian Garment Accessories Co., Ltd. has made a big market by relying on obscure accessories and small commodities. As the big brother of Shishi accessories industry, Hualian Group produces more than 60 tons of products every day, and it is well-known for the domestic medium and high-end accessories market. Under the leadership of Hualian Garment Accessories, a large number of garment accessories companies, including small hardware, plastic parts, computer embroidery, trademarks, and buttons, have been established locally.
Cheng Yuan also lost raw materials and the raw material "up" was listed as one of the annual vocabularies by the end of 2010 at the end of many media outlets. The price of raw cotton, which is the source of the upstream of the textile industry chain, soared, and the price increase mechanism was transmitted to the middle and lower reaches. After the Spring Festival, the cotton price reached a maximum of 34,800 yuan per ton, a record high; the market price of Shishi cotton yarn also reached the highest level in history. The price of combed pure cotton yarn was 47,000 yuan/ton, and the price of carded cotton yarn was also Up to 4.3 million yuan / ton, weaving costs, printing and dyeing processing fee slightly increased slightly, compared with the same period last year, the price of gray cloth and colored cloth has more than doubled. After the high price transmission, the fabric cost has doubled.
When people complained about rising raw material costs and squeezing profits, Shishi Clothing Accessories Co., Ltd., a Shishi lining company that has a high dependence on cotton fibers, earned more profits in 2010 due to the high price of cotton. The reason for profitability is more to be attributed to the advanced R&D speed of the company and the improvement of the overall strength of downstream high-end customers. “At present, the predecessors of R&D for many large-scale garment companies are becoming more and more obvious. The formulation of new product lines and the convening of ordering conferences have been changed from the first six months in advance to one year in advance. With the one-to-one service, we will be able to The demand for raw materials can be predicted more than once, coupled with the judgment on the economic trend, the subsidiary companies can start to store a large amount of cotton at the first time when the apparel brand orders, in order to cope with the high cotton price.†Manager Wang Wenshuo told reporters.
The packaging, hardware and accessories industries that are closely related to the Shishi textile and garment industry also feel the pain of rising raw material costs. According to Changjiang spot, April 15 reported that the price of copper was 71,550 yuan/ton, showing a high level of oscillation in the short term, and this price has far exceeded the level of 50,000 yuan/ton in the middle of last year. The prices of metal zinc and aluminum are also operating at high levels. The top three metal raw materials used by the Shishi hardware accessories industry are at a high price, which directly increases the production cost.
However, the cotton roller coaster cannot continue to climb. Currently, the cotton spot market price continues to fall: on April 22, China's cotton price index (CCIndex328) was 28,721 yuan/ton, down by 165 yuan, which was higher than Zheng cotton's closing price of 28,285 yuan/ton. Out of 436 yuan / ton. Even some parts of the spot cash offer has been 27,000 yuan / ton. According to analysis by relevant analysts, the continued weakening of the cotton price will seriously hit the cost of spot dealers and ginning factories. Even if these people had more cotton stock in their hands, because the prices were too low, they had stopped selling and quoting. Textile mills continue to walk on the active destocking road, and strive to reduce cotton yarn stocks by various means such as discounts, promotions, and direct drop.
When he was interviewed at the end of March, Wang Wenshuo predicted that the cotton price this year will gradually stabilize on the basis of the skyrocketing of last year. "The huge fluctuations in raw material prices will make the industry feel uncomfortable." At this time, Wang Wenshuo also seemed rather helpless. “Looking now, as a mid-development company, we have to have a strong design ability and rely on a large clothing brand, we can go further.†Wang Wenshuo said.
High-end upgrade seeks profit With the close alliance between the apparel industry and the fashion industry, accessories have become an indispensable and important part of fashion apparel taste. Paying attention to quality means that garments should pay more attention to detail and pursuing refinement. The use of new materials and new designs directly affect the quality and fashion of clothing. Therefore, while Shishi accessories industry meets higher and higher market requirements, it also pays more attention to product quality, new process attempts and the establishment of corporate brands, and actively carries out new rounds of changes, leading the future market trends.
Whether it is the spring and summer fabrics exhibition in Beijing or the Shishi Haibo Fair, with other accessories companies show a large number of different physical, the special booth of loyalty and accessories is more fashionable atmosphere. When reporters asked whether excessive concept display would deter those pragmatic purchasers and cause orders to be lost, Wang Wenshuo stated that because of the positioning of customers as local large- and medium-sized apparel brands, their cooperation requirements for merchants are to “consider brands first. The concept of development, and then discuss the details of the price of the product." "It is very important to have a good heart." Wang Wenshuo said with a smile.
“As long as the customer can afford the cost, we can pick up the order from a button.†According to Yang Yiliang, artistic director of China Apparel, as apparel goes to the high end, the required accessories will increase accordingly, especially in recent years. With the rise of custom clothing, people are demanding that each detail of clothing be full of personality, especially buttons, cuffs, and linings, all of which require their own unique elements.
According to Li Huiyu, secretary-general of the Shishi Accessories Industry Association, today's Shishi, 45% of its auxiliary materials, has achieved world advanced technology and equipment. Swiss-made CNC wire-cutting wire cutters, Italian-made resin production lines, laser-engraved double-punch Newton machines, Minolta variable-data printers, and Roland presses produce metal products and printing products with the same level of skill and quality. The country is second to none. Resin and nylon buckles produced from high-tech equipment also have a place in the industry. On the basis of superb production technology, Shishi accessories products began to actively transform from practicality to functionality and fashion, and products have begun to lead the industry's fashion trends.
“Now, although the apparel accessories are low-profit industries, if they are making efforts in the production of accessories, but also in the development of supporting services and equipment from top to bottom strength, can also embark on the road to profit.†Li Huiyu said. In order to help customers solve the problem of matching the button model and the buttoning machine and improve the deduction efficiency, in 2010, Hualian Company started an article on equipment and services. After repeated studies, the technical personnel of the company's development department made great efforts in the aspects of button type, heat level of the machine, etc. Finally, it developed a fully-automatic press machine that matched the company's button model, which not only improved the production efficiency of orders. Also earned a reputation for itself.
Under the influence and influence of Hualian Garment Accessories Company, Shishi has already had a number of garment accessories processing companies that have “tested for waterâ€, researched and developed service equipments that are compatible with the products, and strived to move toward the “benefit†direction.
In the increasingly complex market competition, a relatively stable supply chain system is gradually formed, and on the premise of allocating information and mutual trust, a long-term interest community is determined, taking into consideration the operating strategies of each member company, implementing “win-win†and even “win-winâ€. "" is the key to the success of strategic alliances and supply chain competitions that constitute close cooperation between companies. In the "win-win" call, more and more local excipients companies have chosen to join the accessories associations to attack them.
The complete industrial chain and highly specialized division of labor give the Shishi accessories industry an unparalleled low-cost advantage. As a representative of the Shishi accessories industry, Hualian Garment Accessories Co., Ltd. has made a big market by relying on obscure accessories and small commodities. As the big brother of Shishi accessories industry, Hualian Group produces more than 60 tons of products every day, and it is well-known for the domestic medium and high-end accessories market. Under the leadership of Hualian Garment Accessories, a large number of garment accessories companies, including small hardware, plastic parts, computer embroidery, trademarks, and buttons, have been established locally.
Cheng Yuan also lost raw materials and the raw material "up" was listed as one of the annual vocabularies by the end of 2010 at the end of many media outlets. The price of raw cotton, which is the source of the upstream of the textile industry chain, soared, and the price increase mechanism was transmitted to the middle and lower reaches. After the Spring Festival, the cotton price reached a maximum of 34,800 yuan per ton, a record high; the market price of Shishi cotton yarn also reached the highest level in history. The price of combed pure cotton yarn was 47,000 yuan/ton, and the price of carded cotton yarn was also Up to 4.3 million yuan / ton, weaving costs, printing and dyeing processing fee slightly increased slightly, compared with the same period last year, the price of gray cloth and colored cloth has more than doubled. After the high price transmission, the fabric cost has doubled.
When people complained about rising raw material costs and squeezing profits, Shishi Clothing Accessories Co., Ltd., a Shishi lining company that has a high dependence on cotton fibers, earned more profits in 2010 due to the high price of cotton. The reason for profitability is more to be attributed to the advanced R&D speed of the company and the improvement of the overall strength of downstream high-end customers. “At present, the predecessors of R&D for many large-scale garment companies are becoming more and more obvious. The formulation of new product lines and the convening of ordering conferences have been changed from the first six months in advance to one year in advance. With the one-to-one service, we will be able to The demand for raw materials can be predicted more than once, coupled with the judgment on the economic trend, the subsidiary companies can start to store a large amount of cotton at the first time when the apparel brand orders, in order to cope with the high cotton price.†Manager Wang Wenshuo told reporters.
The packaging, hardware and accessories industries that are closely related to the Shishi textile and garment industry also feel the pain of rising raw material costs. According to Changjiang spot, April 15 reported that the price of copper was 71,550 yuan/ton, showing a high level of oscillation in the short term, and this price has far exceeded the level of 50,000 yuan/ton in the middle of last year. The prices of metal zinc and aluminum are also operating at high levels. The top three metal raw materials used by the Shishi hardware accessories industry are at a high price, which directly increases the production cost.
However, the cotton roller coaster cannot continue to climb. Currently, the cotton spot market price continues to fall: on April 22, China's cotton price index (CCIndex328) was 28,721 yuan/ton, down by 165 yuan, which was higher than Zheng cotton's closing price of 28,285 yuan/ton. Out of 436 yuan / ton. Even some parts of the spot cash offer has been 27,000 yuan / ton. According to analysis by relevant analysts, the continued weakening of the cotton price will seriously hit the cost of spot dealers and ginning factories. Even if these people had more cotton stock in their hands, because the prices were too low, they had stopped selling and quoting. Textile mills continue to walk on the active destocking road, and strive to reduce cotton yarn stocks by various means such as discounts, promotions, and direct drop.
When he was interviewed at the end of March, Wang Wenshuo predicted that the cotton price this year will gradually stabilize on the basis of the skyrocketing of last year. "The huge fluctuations in raw material prices will make the industry feel uncomfortable." At this time, Wang Wenshuo also seemed rather helpless. “Looking now, as a mid-development company, we have to have a strong design ability and rely on a large clothing brand, we can go further.†Wang Wenshuo said.
High-end upgrade seeks profit With the close alliance between the apparel industry and the fashion industry, accessories have become an indispensable and important part of fashion apparel taste. Paying attention to quality means that garments should pay more attention to detail and pursuing refinement. The use of new materials and new designs directly affect the quality and fashion of clothing. Therefore, while Shishi accessories industry meets higher and higher market requirements, it also pays more attention to product quality, new process attempts and the establishment of corporate brands, and actively carries out new rounds of changes, leading the future market trends.
Whether it is the spring and summer fabrics exhibition in Beijing or the Shishi Haibo Fair, with other accessories companies show a large number of different physical, the special booth of loyalty and accessories is more fashionable atmosphere. When reporters asked whether excessive concept display would deter those pragmatic purchasers and cause orders to be lost, Wang Wenshuo stated that because of the positioning of customers as local large- and medium-sized apparel brands, their cooperation requirements for merchants are to “consider brands first. The concept of development, and then discuss the details of the price of the product." "It is very important to have a good heart." Wang Wenshuo said with a smile.
“As long as the customer can afford the cost, we can pick up the order from a button.†According to Yang Yiliang, artistic director of China Apparel, as apparel goes to the high end, the required accessories will increase accordingly, especially in recent years. With the rise of custom clothing, people are demanding that each detail of clothing be full of personality, especially buttons, cuffs, and linings, all of which require their own unique elements.
According to Li Huiyu, secretary-general of the Shishi Accessories Industry Association, today's Shishi, 45% of its auxiliary materials, has achieved world advanced technology and equipment. Swiss-made CNC wire-cutting wire cutters, Italian-made resin production lines, laser-engraved double-punch Newton machines, Minolta variable-data printers, and Roland presses produce metal products and printing products with the same level of skill and quality. The country is second to none. Resin and nylon buckles produced from high-tech equipment also have a place in the industry. On the basis of superb production technology, Shishi accessories products began to actively transform from practicality to functionality and fashion, and products have begun to lead the industry's fashion trends.
“Now, although the apparel accessories are low-profit industries, if they are making efforts in the production of accessories, but also in the development of supporting services and equipment from top to bottom strength, can also embark on the road to profit.†Li Huiyu said. In order to help customers solve the problem of matching the button model and the buttoning machine and improve the deduction efficiency, in 2010, Hualian Company started an article on equipment and services. After repeated studies, the technical personnel of the company's development department made great efforts in the aspects of button type, heat level of the machine, etc. Finally, it developed a fully-automatic press machine that matched the company's button model, which not only improved the production efficiency of orders. Also earned a reputation for itself.
Under the influence and influence of Hualian Garment Accessories Company, Shishi has already had a number of garment accessories processing companies that have “tested for waterâ€, researched and developed service equipments that are compatible with the products, and strived to move toward the “benefit†direction.
In the increasingly complex market competition, a relatively stable supply chain system is gradually formed, and on the premise of allocating information and mutual trust, a long-term interest community is determined, taking into consideration the operating strategies of each member company, implementing “win-win†and even “win-winâ€. "" is the key to the success of strategic alliances and supply chain competitions that constitute close cooperation between companies. In the "win-win" call, more and more local excipients companies have chosen to join the accessories associations to attack them.
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