Song Dewu, Chairman of Jilin Chemical Fiber
China Fund Reporter Li Shuchao “With the optimization and upgrading of the company's customers and product structure, the continuous improvement of environmental protection and the improvement of mechanization and intelligence, Jilin Chemical Fiber has experienced rapid growth in fission in 2017. The company is gathering in the industry and market. Competitiveness, company strength and other aspects have rapidly improved, and the competitive advantage among similar enterprises has become more and more obvious.†Talking about the results of the company’s operation in the past year, Song Dewu, chairman of Jilin Chemical Fiber, made the above statement.
Supply-side reforms boost performance
Rayon is the main product of Jilin Chemical Fiber. It is widely used in high-grade women's fabrics, suit linings, bedding products, threading, cleaning products, and even some underwear is also beginning to test the use of rayon, with the continuous improvement of quality and innovation field. The development of rayon is becoming more and more extensive.
Although the previous two years of operation had difficulties, Jilin Chemical Fiber continued to strengthen its main business and accelerate adjustments. Its operating performance has grown rapidly this year. According to the data of the semi-annual report of 2017, the total revenue of Jilin Chemical Fiber Business was 1.01 billion yuan, a year-on-year increase of 72.37%; the net profit attributable to shareholders of the parent company was 57.256 million yuan, a year-on-year increase of 6.56 times.
According to Song Dewu's analysis, first, thanks to the continuous construction of the project in the previous two years and the gradual release of production capacity, this year's capacity growth is nearly double that of the same period of last year. Second, through product structure adjustment and optimization and upgrading, the company launched product upgrades and differentiation. Broadening, industrial chain and downstream integration, the company's market and customer share are increasing; third, while the production capacity release and product structure optimization integration, the company's resources can also be fully utilized.
Song Dewu expects that with the decline in the cost of raw materials for pulp in the second half of the year, the continued development of downstream applications, the improvement of the company's operational efficiency and the recycling of resources, it is expected that the performance will be better in the second half or even next year.
Talking about the company's future development plan, Song Dewu revealed that on the one hand, it will increase environmental protection and environmental protection facilities upgrades, and the entire group company will invest 300 million yuan to carry out environmental upgrading and transformation projects; on the other hand, intelligent manufacturing is the future of rayon industry. In the direction of development, the company has now advanced the artificial manufacturing of rayon along the path of mechanization, automation, digitization and informationization, which is the only way for the future transformation and upgrading of the industry.
Rooted in the main business
Expand new performance growth points
From the perspective of the entire rayon industry, Song Dewu said that the global rayon industry has a total production capacity of about 240,000 tons, and China is close to 180,000 tons. Jilin Chemical Fiber is expected to achieve 60,000 tons by the end of this year, which is close to the world market. 30%.
In Song Dewu's view, the rayon industry belongs to four intensive industries: capital-intensive, management-intensive, labor-intensive and technology-intensive, and the industry threshold is relatively high, which means that the industry needs long-term management of management and technology. As a sub-sector, the output in this field is not very large, and the annual output value of the whole industry is currently about 10 billion yuan.
In order to expand market application and development space, Jilin Chemical Fiber has expanded six major application areas such as high-end women's fabrics, suit linings, bedding products, threading, toiletries, underwear, etc., and upgraded downstream customers through product upgrades and customer upgrades. High quality silk, gradually expanding the market share of products.
Song Dewu said, "In recent years, I have been based on the main business without giving up, vigorously upgrading and optimizing the product structure. I think this is also in line with the trend of the entire economy, and it is our attitude towards investors. With the continuous living standards of people Enhancement and consumption upgrade, the pursuit of cellulose fiber and the pursuit of high-quality silk in the whole market will drive the company's production capacity growth, and the value of the entire industrial chain will become larger and larger."
In the expansion of new business, Song Dewu said that Jilin Chemical Fiber will have a variety of new products to be launched in the future. For example, the strong silk plate was planned to produce 30,000 tons per year, and now it will release about 100,000 tons of production capacity through technological transformation. At the same time, the company is also planning other biomass fiber projects, which may be released in the next two to three years.
"As a result, a large part of our company's performance will not be reflected in the fourth quarter of this year. Next year, the strong silk sector will contribute all year round, so next year's revenue may double on the basis of this year."
All-round, multi-level
Expand overseas markets
According to Song Dewu, rayon is an international and export-oriented product. At present, nearly half of the domestically produced rayon products are used for export, and the proportion of Jilin chemical fiber rayon exports has reached more than 45%. The main export areas are Europe, Italy, Turkey, Asia, Japan, South Korea and Southeast Asia.
Talking about the strategy of Jilin Chemical Fiber's overseas market layout, Song Dewu said that we will protect the high-end market in Europe and Asia, consolidate the Southeast Asian market, and strive to develop immature markets such as Africa and the Americas.
Song Dewu analysis, first, such as Italy, Spain, Turkey and other European markets, as well as Japan and South Korea and other high-end markets, as a veteran textile power, their application of rayon, textile development and understanding is better than domestic and Southeast Asia, fabrics The development is also world-class. Their application of rayon at various exhibitions such as “Milan Fashion Week†has a good inspiration and leading role for the company. Second, like India, Pakistan and Southeast Asian countries, these markets are now man-made. The amount of silk used is also relatively large, but the market application in these countries is mainly downstream products. The application quality and taste need to be consolidated and upgraded. This is the next step for the company to work hard. The third is Africa, Morocco, Egypt and other African markets. The demand for rayon is also growing, but due to the immature trade and the demand for downstream products, we are still a "difficult market" for us.
Song Dewu said: "We will work hard to expand the application of modern Chinese rayon, expand Central Asia, Southeast Asia, Europe, Africa, America, and the entire overseas market. We will strive to develop, consolidate and protect overseas markets and promote our products to worldwide."
(Editor: HN666)
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