Pepsi x Alexander Wang cross-border new look

However, for the public, the impression on him more stayed in the "black." The most famous Chinese designer in New York, every time he appeared in the public eye, was always black from head to toe, black hair, black clothes, black pants, black shoes.

This does not, and Pepsi's cross-border also play "black"

Speaking of this crossover design, Dai Renge has always taken a serious attitude. He said, “I myself actually prefer black and think that black is the best color. This time, Pepsi black sugar-free can body, all of a sudden It attracted my interest.” Not only that, he also stated that the cooperation with Pepsi gave him an opportunity to exert his creativity and imagination. Pepsi's sugar-free “dare to feel sensible” personality and his ideas did not work. Together. This fashion designer, who is his own way, naturally integrates his design aesthetics into the design of limited cans.

Black is really a rare constant in fashion. It is low-key and unobtrusive. Just as Da Renge mentioned in an experimental video in collaboration with Pepsi, "It is unfathomable and explosive."

There is only one king in the world, Dawangren, and he continues to boldly break through. Young, we must "dare to feel black." Fearless, brave in the face of unknowns and challenges, but also Pepsi consistently advocated, I believe this is exactly why the brand appreciates Alexander Wang. Every time cross-border, Alexander Wang's branding is so distinctive and unique, we can not help but expect, his next cross-border, what will bring surprises?