[China Glass Network] The Haidian Branch of the Beijing Municipal Administration for Industry and Commerce investigated and sold online sellers of nearly 10 branded products such as counterfeit LV and Dunhill on the weekend. Due to the huge amount involved, the store owner has been handed over to the public security organs for investigation. After the Beijing Municipal Administration for Industry and Commerce issued an online license last year and disclosed relevant information on combating online sales for one of the key tasks of this year, the Beijing Industrial and Commercial Bureau’s first online counterfeiting may become a signal of “regularity†in network supervision.
It is understood that the online shop "Champs Elysees" is specially sold in Taobao.com, such as LV, Dunhill, GUCII and other world-renowned brands of clothing, purses and other goods, the price is generally tens of dollars to several hundred dollars. According to the introduction of industrial and commercial personnel, most of the products on the page of the online store are marked with the words “authenticâ€, “authentic original†and “authentic parallelâ€, but the authentic prices of these brands are in the thousands or even tens of thousands. It can't be so cheap. After the identification of each brand, it is determined that these goods are fakes.
In fact, the sale of fake goods in the "Champs Elysees" is only a microcosm of the current unregulated online shopping market. The "tacit understanding" between buyers and sellers on counterfeit goods is a common cause of widespread online sales. After communicating with a number of online sellers, the reporter learned that “knowledge and sale†is a common phenomenon in online stores. On Taobao, you can see the "80 yuan Adidas shoes" and "25 yuan L'Oreal emulsion" and other products marked with genuine words. Many of them are difficult to say "fake goods", but they do not deny "high imitation goods." ". A seller selling branded IT accessories told reporters that "20 yuan can not buy genuine SONY headphones, 'high imitation' is fake." As consumers have long been accustomed to the phenomenon of online sales, and even some people look for online fake goods. "The same NIKE basketball shoes, the store sells 1250 yuan, and the Internet only 185 yuan," a consumer told reporters, "I certainly know that it is a fake, the price of less than 200 yuan can not be bought."
Faced with the "horizontal" fakes on the Internet, how to strengthen supervision is also a problem considered by the management departments at all levels. Relevant departments have also issued dozens of specifications or opinions drafts concerning licensing, taxation, licensing, and information regulation. However, in the end, it ended up with “continuing to wait and see†or “implementing difficulties†(see table).
The e-commerce website said that it is not a simple matter to supervise "sales and sales". Yesterday, Taobao said that after receiving the notice, it had already closed the store, but at the same time said that “counterfeiting†was too difficult for the website. The relevant person in charge of Taobao told reporters that there are more than 100 million kinds of goods on the line every day, which is difficult to supervise; and the website has no supervision power, and it is not possible to identify the true and false goods. It is understood that Taobao has opened a "reporting forum", and through the "price appraisal" system, it is possible to remove the suspected goods at any time; eBay has also launched the "network 315" service, but these have not changed much on the status of the sale. .
It is understood that although China's online shopping market is developing rapidly, it has exceeded 100 billion yuan in transaction volume in 5 years, and the retail industry has used 20 years to achieve this goal. However, China's online shopping market is still in the early stage of development. At present, there are nearly 300 million netizens in China, but only less than 100 million people actually participate in online shopping, accounting for about 33% of the total netizens. This figure is 94% in the United States and 99% in South Korea; online shopping accounts for 1.24% of the overall retail market share in China, also reaching 4% in the US and nearly 10% in Korea. Relevant experts said that online shop opening is still in the stage of vigorous support in China, and should give businesses more relaxed environment, but at the same time, we must gradually improve the norms.
For the online counterfeiting, the industry believes that the regulatory authorities must strictly control the online shopping market. "The current economic situation is a good opportunity for the development of the online shopping market, but only the norm can develop better."
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