JNBY Jiangnan cloth women's 2019 spring and summer new fashion trend: "Unlimited" without boundaries

The ever-increasing way of information dissemination is constantly changing our lives and our perspective on the world, as well as our creation. For the proliferation of reality, material and information, we have the anxiety of “suffocation”, but it also brings more possibilities. The JNBY2019SS series recreates construction in an easy way, blurs the scenes of life, reveals the diversity of lifestyles, expresses our attitude towards the present and the future; breaks the rules and “defined” across ages and genders, from art to ready-to-wear To life, there is a wider margin and form.

The "One Minute Sculpture" series by Austrian artist Erwin Wurm inspired us - the art form of sculpture was born for history, eternity, loftyness and heroism, but Wurm is aiming at this, will fall, lose weight, be in a daze, occasionally Exaggerated elements such as ridiculous encounters, encounters with everyday life, daily consumer goods, etc., with the theme of the ridiculous ridiculousness of life itself and the way in which the model maintains a pose to "form a sculpture" to question those between us and art. The boundaries between life and life that are unknowingly drawn.

Specific to the JNBY 2019 Spring/Summer collection, we tried to jump out of the "use" and cultural research-style "appropriation" of industrial assembly, and all attempts were not a light "expropriation" - different time, space, culture and Their everyday fabric materials, behavioral habits, and natural performances may be plastic, street, incomplete, and unintelligible, but none of them are real. The images generated by the expropriation complete their "one minute" on the show floor, the identity has not been generated or has been destroyed, age, occupation, state, destination, each with hundreds of thousands of combinations that never exist answers - The so-called "no boundaries."

To imagine, create and embrace that alternative, "no boundaries" as a gesture, state, attempt and vision, to challenge everything that is believed to be true.