Casual fashion, the current men's brand hot keywords, in recent years the major media reported with great fanfare, coupled with the "second five" ride, the garment industry is gradually becoming more incandescent. In 2008, an unexpected financial crisis came in full swing, while China's garment industry bear the brunt, many garment factories, have closed down, many domestic clothing brand began to change from within, focusing on brand marketing. In 2010, China surpassed Japan to become "the world's second largest economy" and provided a more favorable stage for brand marketing as well as posed a great challenge. The starting point is the key message to bring the concept of globalization, so that clothing in the fashion industry blockbuster. The rapid development of the Internet has given full play to transparency, communication and sharing of information. At the same time, it is no longer far between China and the rest of the world. Apparel industry is undergoing profound changes, the entire industry after the impact of the financial crisis has entered a period of adjustment. A variety of innovative thinking and business models continue to emerge, the vagaries of the market environment, all kinds of competitors, making a new round of brand game facing the start. Garment industry, is entering the era of "business giant" and "brand giant" pk. However, for some transformation of the men's apparel business, the starting point is the key to running fast is a guarantee. Due to the diversification of the domestic market and the financial crisis, China has drawn more attention from the international community and has become the number one market for many internationally renowned brands. The men's industry, this big cake, after all, who mouth, it depends on who should move the knife. Whoever runs fast is the winner, and to run fast, the starting point is the key. Foothold, is to ensure the so-called foothold, the company is based on the anchor point of the garment industry, that is, who the company, for whom, the advantages are? For example, its cobalt-based men's name from the very beginning of its cobalt, because "it" is different from "he" and "she", distinctive, distinctive personality; "cobalt", steel gray Guan Ze, with strong resistance Pressure performance, hard and simply, not fickle, and has a strong appeal. In general, it is cobalt, concise but not simple, casual but not monotonous, stylish and elegant but not drifting. A brand in order to grow into a well-known brand, targeting the target consumer groups is particularly important, but in the beginning, it is very determined for Cobalt 18-38-year-old man friend, they are focusing on the pursuit of personality and taste at the same time, Also pay attention to the quality of life of a consumer group. It Cobalt Men, noble, stylish, but do not show off, caring services, but not exaggerated. As long as their foothold right, the right direction, the foundation has been stable, we have the capital to do brand marketing, to find a way out for the men's wear industry. Opportunity is the driving force In the "China Outstanding Brand Terminal Operator Conference", Vice Minister Fu Ying analyzed the development situation of China's apparel industry. He said: At present, the apparel industry in China is in a big but not strong stage. On the one hand, China is a big country in the apparel industry, saying that it is "big" because we have a large international garment production capacity and many international brands are made in China. On the other hand, China is not strong in the apparel industry and lacks its own international brand name. As a whole, our garment industry is still located at the lower end of the industrial chain, and the apparel brand is also in a stage of walking through the streets. Now the apparel industry as a whole is facing tremendous pressure of rising costs and price competition. Fortunately, the development of China's garment industry is facing a new situation of good international and domestic market changes. China's garment industry to create their own international brand, it is necessary to face a rare opportunity, but also new challenges. And these, for the men's wear industry, is an opportunity, but also power. Men's clothing industry to lead in the brand marketing starting line, this long, long road, in addition to have a clear brand marketing goals and a strong team strength, but also note that the domestic apparel industry situation with the help of Vice Minister Fu Ying The idea is three points. First, the domestic market competitiveness of itself; Second, the domestic brand awareness; Third, the different needs of different markets and habits.
Stainless Steel Ring,Christmas Ring,Pearl Rings,Rose Gold Color Finger Ring
Bracelet,Jewelry Set Co., Ltd. , http://www.dreamland-jewelry.com