In the second half of the year, the growth rate of China's export of spring shoes will decline to some extent.

A few days ago, Quanzhou Inspection and Quarantine Bureau was informed that from January to July, the Quanzhou Inspection and Quarantine Bureau tested a total of 368 million pairs of export footwear, with an export delivery value of US$2.008 billion, which was an increase of 3.36% and 24.88%, respectively, and the export volume reached the highest level in history.

However, from the data analysis point of view, the situation in the second half of the export of shoes in Quanzhou is not optimistic.

According to statistics, from January to July, Quanzhou's export footwear unit price has risen to 5.46 US dollars / double, up 20.80% over 2010, a record high. Which exports to the EU 634 million US dollars, accounting for 31.6% of total footwear exports; to the United States 387 million US dollars, accounting for 19.3% of total footwear exports, the proportion of these two markets has increased from 43% in 2009 to 51%, European and American high-end market has become the main position of footwear exports in Quanzhou.

According to relevant staff of the Quanzhou Inspection and Quarantine Bureau, more than 30 shoe-making enterprises in the city have established production and marketing alliances with internationally-renowned brands, developed international markets in various ways, and actively pursued a diversified development path. Based on the consolidation of markets in Europe, the United States and Japan, and the expansion of markets in Southeast Asia and Hong Kong, Macau and Taiwan, the company actively explores markets in Russia, South Asia, South America and Africa. The current sales market has spread to more than 80 countries and regions around the world. At the same time, the Quanzhou Inspection and Quarantine Bureau also increased its support for exporting footwear enterprises with independent brands, encouraging enterprises to adopt international standards and advanced foreign standards, participate in the revision of standards, formulate corporate standards that exceed foreign standards, and continuously increase the standardization. Level.

Wenzhou Customs announced the July foreign trade data of Wenzhou City. Data show that in July, Wenzhou's monthly foreign trade value of imports and exports and export values ​​hit a record high, the total value of imports and exports exceeded the $ 2 billion mark for the first time, reaching 10.071 billion US dollars. Among them, Wenzhou City exported US$2.606 billion worth of footwear products in the first seven months of the year, a year-on-year increase of 28.7%.

Although the two quarters of Quanzhou and Wenzhou have grown significantly in the first two quarters, many industry players are not optimistic about the export of the next quarter. Although China’s General Administration of Customs released data showing that China’s foreign trade exports reached a record high of US$175.13 billion in July, monthly export growth rebounded to 20.4% after four consecutive months of decline. However, relevant sources analyzed that the multiple pressures faced by foreign trade companies such as shoes and apparel have not yet been fundamentally relieved this year. Coupled with a series of chain reactions brought about by the “rating” incident of the United States, China’s foreign trade exports are expected to face more severe challenges in the second half of the year.

According to the relevant department of foreign trade of Fujian Province, the increase in the number of purchasers coming to the meeting and on-site export transactions in the traditional developed markets such as Europe, the United States and Japan this spring was limited, and the number of buyers attending the third phase of the buyers declined. Especially in the industries where raw material prices have recently declined, the turnover of labor-intensive light industrial products such as textiles, clothing, shoes, and bags has become weak.

“From the perspective of the start-up of foreign trade companies in the previous two months, it is expected that the export performance in the third quarter will be even more pessimistic. The recovery in export growth in July may only be a short-term fine-tuning,” said Chen Cangsong, secretary-general of the Fujian Textile and Apparel Export Base Association.

According to Chen Cangsong, due to the impact of various cost increases, in the textile and garment export province of Fujian, the majority of companies operating in the first half only about 50%. After April, the situation of orders from companies such as shoes and clothing has turned sharply. Most of the companies’ orders in August and September are rare.

Ding Zhijie, dean of the School of Finance of the University of International Business and Economics, said that the reduction in the sovereign credit rating of the United States will, to a certain extent, cause the economic slowdown in developed countries, which in turn will lead to the shrinking of external demand. It is expected that the growth rate of China's exports will fall to a certain extent in the second half of the year.

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