Faced with an unprecedented surge in consumer spending in China, high-end manufacturing companies are now pondering how to make their products more suitable for the tastes of Chinese consumers, namely "Made for China." Ever since, the French fashion brand Chloe has a "China Red" version of the Marcie handbag; the jeans brand Levi has launched a new product called "Denizen" for Chinese people who are more slender in shape... April 21-22 in Beijing The Japan Advanced Fabrics Exhibition held also confirmed this change in market strategy.
From April 21 to 22, the Japan Advanced Fabrics Exhibition was held at Beijing Jinglun Hotel. 11 high-end fabric companies from Japan have brought the front-of-the-line fabric products to Chinese garment companies in the form of the “IRODORI (Colorful)†team, and tried to introduce products suitable for the Chinese mainland. In the transition to "Made for China", they continued to explore and innovate exclusively for the Chinese market.
The "race-in period" you are trying
Different from last autumn's exhibition, this year's Japan Advanced Fabrics Exhibition gives people a fresh look in display methods, product design, and exhibition forms. At the exhibition, the sample cloth that hangs over a meter away from the bracelet replaced the display method of the formal sample card. In addition, the layout of the exhibition hall is no longer a separate booth, but more emphasis on the integrity of the "IRODORI" team. Fabrics are arranged by category and season one by one. For the second appearance in Beijing, Northern International Group as the organizer, Tianjin New Textile Import & Export Co., Ltd. and Nippon Shineless Cotton Co., Ltd. all want to present the most quintessential aspect of Japanese fabrics.
“We tried to express our understanding of the Chinese market through the platform of the exhibition. In addition to the changes in the external form, the product itself has also undergone considerable adjustments,†said Fukui Shingo, president of Nishinamaki Co., Ltd., Japan. “Although many The texture and weaving techniques of the fabrics are still authentic in Japan, but before we introduce them to Chinese customers, we will consider what colors and patterns are what Chinese consumers like.â€
In past impressions, most Japanese fabrics give people a sense of finesse and light colors. At this year's show, you can clearly feel the fabric's color becomes richer, and orange, pink, navy and other color fabrics are particularly eye-catching. The glossy fabrics containing cuprammonium fibers and gold and silver silks become the star products of the main push. In addition, the types of products are more diversified. In addition to jackets, dresses, and trousers, they also include clothing fabrics for jackets, underwear, and the like.
When talking about the transformation of the exhibition, Fukui shook it deeply. “Initially into the Chinese market, we brought products that are very popular in Japan, such as Tencel-colored spun yarns and textured yarns, but unexpectedly, Chinese merchants "We don't buy this kind of product." Since then, Fukui Shingo has realized that if he wants to integrate into the Chinese market, simply copying Japanese consumer tastes will not work. Now every time he comes to China, he will go to the mall to see what kind of fabrics are used by the clothing brands of ***. "This change is only a trial period. The final result depends on feedback from the market."
The full range of new products for specialty products is due to the lack of understanding of the Chinese market, and Japanese manufacturers are even more eager to use the exhibition platform to obtain comprehensive market information in order to facilitate targeted R&D in the future. The sales representative, Hei Yihong, said: “On the one hand, we will bring unique products to China. On the other hand, we will promote the latest research and development of fabric products. In addition to displaying the strength of the company, we can also see the reaction of the market. This is for us. It means more."
At this exhibition, every Japanese company launched a number of new fabric products. At the exhibition site, a special fabric with a sense of texture caused some buyers' interest. It is understood that this fabric is woven by a precision computerized flat knitting machine, which enables the finished fabric to exhibit a regular horizontal detachment pattern. Another navy style two-tone stripe glitter fabric is also popular. The warp yarns of this fabric use undyed nylon filaments, and the weft yarns are dyed in two colors. While the fabrics are full of brilliant colors, they also have a glittering sensation. “Color cards like this fabric have already been booked in many sets.†A sales representative told reporters that in order to provide Chinese customers with more options, the Japanese company has specially produced fabrics with multiple colors. Cards, designers can match colors according to their needs.
In addition, a denim manufacturer specializing in Tencel Jeans made its debut at the show. “More than 20 years ago, we started using Tencel. Now there is a surge of Tencel fabrics in Japan. Therefore, we also want to introduce this product to the Chinese market.†said Fujiwara Kyoko, a member of the IRODORI team. In addition to the specialties of Tencel, the exhibited products also have the advantage of denim fabrics. "As far as I know, many Chinese garment companies use denim fabrics to complete the laundry and then do the washing process, so they are not very confident about the style of denim. This time, we have brought fabrics that have been washed. It can provide good dimensional stability to the downstream processing and sewing of garments. We hope that such products will be favored by Chinese merchants."
Made in Japan needs to re-position the exhibition site, Fujiwara Kyoto told reporters in particular a seemingly ordinary Tencel denim fabric. “In the eyes of the Japanese, this traditional navy blue expresses the spirit of the Japanese Edo era. I thought this fabric would not be welcomed, but some Chinese merchants have shown a strong interest in it.â€
This phenomenon has caused many Japanese companies to understand why. Sometimes, a fabric that is not a "competitive product" is selling well in the Chinese market. So, what features of Japanese fabrics are valued by Chinese designers when purchasing fabrics? Or what are the advantages of Japanese fabrics compared with Chinese and European fabrics? The reply of Mr. Yu, a designer of high-end business menswear brand, solved the doubts in the reporter’s mind: “At the exhibition, I would like to find some fabrics with Japanese characteristics that cannot be done in China, Europe or South Korea. It mainly considers the texture, function and color of the fabric."
Mr. Yu said that in his new season series, 6% are Japanese fabrics, 30% Korean fabrics, 60% domestic fabrics, and a small amount of fabrics are from European countries. The distribution of such sources of procurement requires a unique and accurate positioning of Japanese fabrics, which do not account for a large proportion. “This year I am more concerned about knitted fabrics. Nowadays, business men's wear in China demands comfort, and the moisture absorption and comfort of knitted fabrics are in line with this trend, while Japanese knitted fabrics are relatively strong in terms of production technology and finishing, and the texture of fabrics. The effect is diversified and the gloss is also better."
When the reporter put a color fancy fabric in front of Mr. Yu, he smiled and said: "I will not choose this. In fact, China's men's wear is restrained, this fabric is used as a small part of the decoration can be However, if it is used in large areas, Chinese consumers will not accept it."
In the process of continuous improvement of the Chinese textile and garment industry, the market is in need of diversified and high-end fabrics. How to go further in this market is still worth pondering. "I think 'Made for China' is not just for the development of several products for casual orders, but should hope to listen to the voice of Chinese designers and consumers. The integration of the essence of Japanese manufacturing and the needs of the Chinese market, such The product can be deeply rooted in people's minds, and this will also be our focus in the future," said Fukui Shingo.
From April 21 to 22, the Japan Advanced Fabrics Exhibition was held at Beijing Jinglun Hotel. 11 high-end fabric companies from Japan have brought the front-of-the-line fabric products to Chinese garment companies in the form of the “IRODORI (Colorful)†team, and tried to introduce products suitable for the Chinese mainland. In the transition to "Made for China", they continued to explore and innovate exclusively for the Chinese market.
The "race-in period" you are trying
Different from last autumn's exhibition, this year's Japan Advanced Fabrics Exhibition gives people a fresh look in display methods, product design, and exhibition forms. At the exhibition, the sample cloth that hangs over a meter away from the bracelet replaced the display method of the formal sample card. In addition, the layout of the exhibition hall is no longer a separate booth, but more emphasis on the integrity of the "IRODORI" team. Fabrics are arranged by category and season one by one. For the second appearance in Beijing, Northern International Group as the organizer, Tianjin New Textile Import & Export Co., Ltd. and Nippon Shineless Cotton Co., Ltd. all want to present the most quintessential aspect of Japanese fabrics.
“We tried to express our understanding of the Chinese market through the platform of the exhibition. In addition to the changes in the external form, the product itself has also undergone considerable adjustments,†said Fukui Shingo, president of Nishinamaki Co., Ltd., Japan. “Although many The texture and weaving techniques of the fabrics are still authentic in Japan, but before we introduce them to Chinese customers, we will consider what colors and patterns are what Chinese consumers like.â€
In past impressions, most Japanese fabrics give people a sense of finesse and light colors. At this year's show, you can clearly feel the fabric's color becomes richer, and orange, pink, navy and other color fabrics are particularly eye-catching. The glossy fabrics containing cuprammonium fibers and gold and silver silks become the star products of the main push. In addition, the types of products are more diversified. In addition to jackets, dresses, and trousers, they also include clothing fabrics for jackets, underwear, and the like.
When talking about the transformation of the exhibition, Fukui shook it deeply. “Initially into the Chinese market, we brought products that are very popular in Japan, such as Tencel-colored spun yarns and textured yarns, but unexpectedly, Chinese merchants "We don't buy this kind of product." Since then, Fukui Shingo has realized that if he wants to integrate into the Chinese market, simply copying Japanese consumer tastes will not work. Now every time he comes to China, he will go to the mall to see what kind of fabrics are used by the clothing brands of ***. "This change is only a trial period. The final result depends on feedback from the market."
The full range of new products for specialty products is due to the lack of understanding of the Chinese market, and Japanese manufacturers are even more eager to use the exhibition platform to obtain comprehensive market information in order to facilitate targeted R&D in the future. The sales representative, Hei Yihong, said: “On the one hand, we will bring unique products to China. On the other hand, we will promote the latest research and development of fabric products. In addition to displaying the strength of the company, we can also see the reaction of the market. This is for us. It means more."
At this exhibition, every Japanese company launched a number of new fabric products. At the exhibition site, a special fabric with a sense of texture caused some buyers' interest. It is understood that this fabric is woven by a precision computerized flat knitting machine, which enables the finished fabric to exhibit a regular horizontal detachment pattern. Another navy style two-tone stripe glitter fabric is also popular. The warp yarns of this fabric use undyed nylon filaments, and the weft yarns are dyed in two colors. While the fabrics are full of brilliant colors, they also have a glittering sensation. “Color cards like this fabric have already been booked in many sets.†A sales representative told reporters that in order to provide Chinese customers with more options, the Japanese company has specially produced fabrics with multiple colors. Cards, designers can match colors according to their needs.
In addition, a denim manufacturer specializing in Tencel Jeans made its debut at the show. “More than 20 years ago, we started using Tencel. Now there is a surge of Tencel fabrics in Japan. Therefore, we also want to introduce this product to the Chinese market.†said Fujiwara Kyoko, a member of the IRODORI team. In addition to the specialties of Tencel, the exhibited products also have the advantage of denim fabrics. "As far as I know, many Chinese garment companies use denim fabrics to complete the laundry and then do the washing process, so they are not very confident about the style of denim. This time, we have brought fabrics that have been washed. It can provide good dimensional stability to the downstream processing and sewing of garments. We hope that such products will be favored by Chinese merchants."
Made in Japan needs to re-position the exhibition site, Fujiwara Kyoto told reporters in particular a seemingly ordinary Tencel denim fabric. “In the eyes of the Japanese, this traditional navy blue expresses the spirit of the Japanese Edo era. I thought this fabric would not be welcomed, but some Chinese merchants have shown a strong interest in it.â€
This phenomenon has caused many Japanese companies to understand why. Sometimes, a fabric that is not a "competitive product" is selling well in the Chinese market. So, what features of Japanese fabrics are valued by Chinese designers when purchasing fabrics? Or what are the advantages of Japanese fabrics compared with Chinese and European fabrics? The reply of Mr. Yu, a designer of high-end business menswear brand, solved the doubts in the reporter’s mind: “At the exhibition, I would like to find some fabrics with Japanese characteristics that cannot be done in China, Europe or South Korea. It mainly considers the texture, function and color of the fabric."
Mr. Yu said that in his new season series, 6% are Japanese fabrics, 30% Korean fabrics, 60% domestic fabrics, and a small amount of fabrics are from European countries. The distribution of such sources of procurement requires a unique and accurate positioning of Japanese fabrics, which do not account for a large proportion. “This year I am more concerned about knitted fabrics. Nowadays, business men's wear in China demands comfort, and the moisture absorption and comfort of knitted fabrics are in line with this trend, while Japanese knitted fabrics are relatively strong in terms of production technology and finishing, and the texture of fabrics. The effect is diversified and the gloss is also better."
When the reporter put a color fancy fabric in front of Mr. Yu, he smiled and said: "I will not choose this. In fact, China's men's wear is restrained, this fabric is used as a small part of the decoration can be However, if it is used in large areas, Chinese consumers will not accept it."
In the process of continuous improvement of the Chinese textile and garment industry, the market is in need of diversified and high-end fabrics. How to go further in this market is still worth pondering. "I think 'Made for China' is not just for the development of several products for casual orders, but should hope to listen to the voice of Chinese designers and consumers. The integration of the essence of Japanese manufacturing and the needs of the Chinese market, such The product can be deeply rooted in people's minds, and this will also be our focus in the future," said Fukui Shingo.
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