Bosideng business men BOSIDENG VOGUE successfully unveiled

Following the overall layout of the men's wear market, the domestic down jacket giant Bosideng re-expanded in the fashion field and launched a brand new urban fashion style brand, BOSIDENGVOGUE, and made it publicly available at CHIC2010.

BOSIDENG VOGUE

“We are confident that we can give a brand new experience to the industry.” Bosideng executives said, “The launch of BOSIDENG VOGUE heralds Bosideng’s move forward in the strategic adjustment of its diversified landscape.” Time Bosden has positioned “BOSIDENG VOGUE” in urban fashion style with large-scale channel surveys, consumer interviews, and business district surveys in first, second, and third-tier cities nationwide. Target consumers target urban office workers and some middle-class workers aged 30 or so. class. This group of people are keen on fashion and have some cognition and experience, and pay attention to the quality of life and the pursuit of quality of life.

BOSIDENGVOGUE invited French well-known fashion consultants to sort out products, completely subverted the old-fashioned product pattern that mainly focused on design and supplemented some buyers, and promoted a product composition system that was promoted by market buyers. BOSIDENGVOGUE adopts a separate buyer system for men and women. Buyers come from the market to promote their product planning in each quarter, every region, every listing band, and even every store to better fit the market and achieve rapid response and reasonable distribution.

In terms of product style, BOSIDENGVOGUE is based on youth, fashion, and leisure. It is divided into two series: "exquisite leisure" and "cool fashion", reflecting the urban youth's life-loving, hard-working, and personal life attitudes. Exquisite leisure series - suitable for casual wear at work, formal and yet stylish, sophisticated yet lively, wearing a mix and match to show the taste of urban young men and women; cool fashion series - suitable for urban youth The occasion of life wears comfortable, stylish, but without losing the personalized costume. Bosideng is good at down jackets, naturally embodied in BOSIDENGVOGUE's winter core products, but its style will be more stylish and personal, and will definitely become the first choice for urban young fashion consumers to buy down jackets.

BOSIDENGVOGUE Brand Director believes that fashion brands differ from down jackets. Down jacket still has innate functional advantages. Many down jackets have bad brand image but they can also sell. However, fashion brands can only attract, infect, and impress consumers, and branding is possible. Sales performance is guaranteed. Therefore, in addition to BOSIDENGVOGUE's professional brand strategy planning and brand cultural connotation, the company also emphasizes the international fashion and taste in VI image, terminal vision, advertising image and brand communication. BOSIDENGVOGUE adopts a model that operates separately from the down jacket team to ensure that it is fully operated with the fashion brand's way of thinking - buying, ordering, quick response, lean supply... all operations are conducted according to the processes and modes of the first-class fashion brand .

It is reported that BOSIDENGVOGUE held a small-scale ordering meeting before it was fully introduced to the market. Outstanding brand image and products gave the participants a great shock, with more than 200 customers applying for joining the site. This surprises the BOSIDENGVOGUE operations team and it also exceeds expectations. They said that only a few dozen franchisees can be selected as the first partners.