According to data from REPUCOM and SPORT+MARKT, a sports research and consulting agency, football has about 2 billion fans worldwide, and basketball has 1.2 billion fans ranking second in the world. Both sports have always been a top spot for international brands.
Professional analysts predict that sales of football products in the Euro 2012 will increase by about 5%. In this regard, Adidas stated that due to the promotion of the Euro 2012 in 2012, the sales of its football-related products will exceed 15 Billion euros. In addition to sponsoring six European Cup teams, Adidas also designed the official ball for this year's European Cup and launched a new Falcons boots.
As the world's largest sports equipment brand, the Nike brand has been increasing its investment in the football field. They sponsored five European Cup teams including Portugal, France, the Netherlands, Croatia and Poland.
As the first authorized e-commerce company to win the European Cup in China, Vanke Eslite launched more than 60 models of football sports and leisure products, including the European Cup LOGO, team logos, player signatures, player avatars, etc. Short-sleeved T-shirts, Polo shirts, knitted shorts, etc. are the main ones. The lowest price is only 49 yuan. In terms of fabrics, in addition to 100% pure cotton, there are a number of garments that are â€œquick-dryâ€ and are comfortable and dry on the body.
Due to the start of the European Cup this weekend, the sales of the customer sports product line increased by nearly 50% over the last weekend. Among them, the European Cup official authorized clothing orders nearly 5,000 per day, daily sales exceeded 300,000 yuan. Five women's European Cup theme T-shirts were officially launched on June 11th, including Italian Blue, English White, Portuguese White, Spanish Red, and German Black.
Regarding why he chose to cooperate with the European Cup official, the person in charge of Vanke Espin stated that the European Cup of the four-year term has as much influence and level as the World Cup. The competition in the past half month is a feast for the fans. "Looking at the European Cup last night?" has become the mantra of the past few days, where passengers approached the European Cup official early on and became the first e-commerce company to obtain the current European Cup authorization.
The relevant person in charge of the Vanke told reporters that the cooperation in the European Cup will also open a door for all passengers to enter the football market. Where the guest will try to include the development and design of more football products such as shoes, accessories, etc., from the perspective of sports casual fashion Cut in, with a focus on the sport itself in the international first-line brand share.â€ In fact, Eslite has already tasted the sweetness of another sport. Vanke launched NBA-authorized clothing in May 2011. The sales data for the first year of the line was impressive. The sales model was nearly 1,000 SKUs, and the number was over one million.
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