Today, the collection of Vintage (the museum's collection), although the museum's large single purchase, art fair exhibition is still the main medium for the sale of antique jewelry, but the growing new generation of antique jewelers are gradually turning this situation down. Jewelers dig out the finely crafted, uniquely designed antique jewels from the exquisitely carved ivory towers, while paying more attention to discovering the unknown stories behind the jewellery, combining antique jewellery with fashion design. Modern technology is on sale.
The fascinating aspect of antique jewellery is not only its noble identity, but the more deadly temptation is the passionate stories and extraordinary users behind it. In 1992, Lee took over the company after his father died, and gradually repositioned the business according to his understanding of jewelry aesthetics. “Every time I go to museums and art fairs, people's tendency to choose jewelry will constantly reshape my position. I find that many customers like Cartier and VanCleef & Arpels. Brand-produced jewellery, designer Boivin or Suzanne Belperron's jewellery is also very popular, like Standard Oil's heirs Millicent Rogers and Windsor The iconic jewels worn by big men such as the DuchessofWindsor are obsessed by many people.
A pioneer in the new generation of antique jewelers, LeeSiegelson is not only a supplier of high-quality diamonds, precious stones and specialty jewellery, but also a premium retailer of art. Unlike traditional art dealers, every time LeeSiegelson attends the fair, he will pick and choose the rare styles that are eye-catching, carefully decorated and placed in a modern 20th-century gallery – leaving plenty of room for Good light, and decorated with beautiful flowers and branches, to better highlight the quality, rarity and historical origin of jewelry. As Siegelson said: “Like an art fake, we want our customers to see our jewelry stand the test of time.
Travis believes that the fun of collecting antiques is that in the modern era, it is still able to store the beautiful things of the lost era. For the jewelry collection, the technical elements such as dazzling gems or ingenious inlays bring features, but the most Fascinated by people, it should be the little story behind it. This requires jewellery retailers to conduct in-depth research on the craftsmanship, art and historical importance of jewellery, just like the “Museum of the Museumâ€, because the origin of antique jewellery often There is a huge room for appreciation. In 2004, before Christie's exhibited MaryTudor pearls, Travis commissioned a historian to identify the pearls of the Baroque period. When it was learned that the Queen Mary of the Tudor dynasty had lost pearls since the 16th century, Travis It is predicted that the pearl will increase its price by at least one million dollars because of its "expressive life experience."
Travis believes that the use of modern technology for jewelry sales is essential. “The antique collection is actually a mature industry. It is not easy to make some achievements. Some jewellery has already passed on to the family’s 15th generation successor.†He created an online shopping service for his own shop. The website carefully photographed every piece of jewelry in the store and developed its own iPad shopping app. Obviously, these attempts were very successful: on the iPhone he sold two pieces of Cartier jewelry worth one million. At the same time, he is very focused on developing relationships with customers. He said that he had waited in his car all night, only to deliver the jewelry on time to the customer's private jet.
Symbolic&Chase, the backbone of this fierce jewellery trade, specializes in rare and unique artworks and jewellery, and is always able to stir up the jewellery sales trend. Every year, the Sydney Antique Art Fair, Symbolic & Chase, will present stunning works. General Manager Martin Travis believes that these are essential for advertising and image public relations, and every moving combination of the brand is to better highlight the characteristics of jewelry: the early 19th century enamel handmade snake head necklace Quietly placed in the tropical plants; the intoxicating forest ensemble is set in the birch leaves; the magnificent living coral aquarium is filled with the rare and precious Mary Tudor pearls; these are Travis eye marketing a part of.
The LucasRarities Gallery is located on London's most fashionable Bond Street. Retailer Sam Loxton (SamLoxton) used to be the concierge of the Bonhams auction house, one of the world's oldest and largest art and antique auction houses. Later, at the age of 16, he worked in the jewelry department of Christie's auction house while preparing for the gemological examination. In 2007, he was re-used by Dominik Biehler, head of LucasRarities London office, which has a jewelry store in Munich, and his family has been in the jewelry business since 1692.
“Because the museum's large single purchases accounted for the majority, we had to change our business direction.†Today, like most retailers, Loxton sells both large and small museums to private clients, about 60% and 40% each. When he was just engaged in the sale of antique jewellery, he said that a retailer would only sell 10% of an antique jewellery. However, “Today, selling antique jewellery of £500,000 is much easier than selling 5,000 pounds of ordinary jewellery. People of the same craftsmanship and quality will not hesitate to choose those who have stories.
SamLoxton spent six months researching a feather carving of emeralds, diamonds and sapphires, and finally found it by Coco Chanel's old lover designer Paul Iribe. And it is the representative of the early Art Deco style, this discovery has increased the value of jewelry by nearly 50%. Loxton personally also pays close attention to the 20th century iconic jewellery, especially those designed by Belperron and Kandinsky jewellery.
TheFDGallery in the Upper East Side, just a few blocks from Madison Avenue, is run by super-expert FionaDruckenmiller. Three years ago, FionaDruckenmiller was the Wall Street Securities Investment Manager, and now she is the jewelry she loves. The collection hobby has turned into a business that is carefully managed. In order to better catch up with the fashion trend, she mainly focuses on the works of famous designers and brands of the 20th century, especially VanCleef & Arpels and Cartier, as well as PaulFlato, Suzanne Belperron and AldoCipullo. “The supply of antique jewellery is decreasing, but the exposure is increasing,†said Druckenmiller. FDGallery has exhibited jewelry from Daniel Brush and Viren Bhagat, because FionaDruckenmiller believes that this work will become a rare treasure in the future. This is also a typical move by a new generation of collectors, and it does not deplore the jewellery works with appreciation space.
Jewelry adorns the dreams of the world's clothing, and also records countless or beautiful or sad moments. For the new generation of antique jewelers, the future direction of antique jewelry sales will still be traced back to history. As Druckenmiller said: "It's time to let the long-awaited precious jewels come out. The retro is like a perfect hurricane. No one can stop it from coming under various factors.
Compared to antique jewelers in London, Fred Leighton, a celebrity in the field of antiques and jewellery, is less "study" in New York. In the 1970s, Fred "Murray" Leighton (who changed his name to better serve as the company's name) introduced antique jewellery for the first time. Today, Madison Avenue's business is run by the young Greg Kwiat, and he is determined to reshape the company's supremacy in the jewelry industry. Today, whether it's a fashion event or a red carpet show at the Oscars, you can always see star celebrities wearing FredLeighton's jewelry debut. “FredLeighton brings antique jewellery to people's horizons. He teaches women how to wear jewellery on their body and turn it into a gorgeous item for women to show their fashion taste.†Kwiat said that with the addition of a large number of investors who focus on the cultural connotation of jewelry, Kwiat is considering how to make antique jewelry attract more young collectors. “The antique jewels that once dusted in the museum now have enough time and space to showcase their charm, and we can make antique jewellery fashionable and fun.
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