SK-II "Returned Out" Changed Malls Not Accepted

SK-II had revealed earlier that it will resume sales in parts of the country in early December. However, in the SK-II's "rejoint" joint, shopping malls in Shanghai, Beijing, Hangzhou and other cities have successively discovered that they no longer re-leave mall counters to SK-II.

According to reports, Shanghai Huating Isetan and Longzhimeng Shopping Center in Shanghai have explicitly stated that they will abandon SK-II, while others in Pudong No. 1 Yaohan, Hongqiao Friendship Mall, Dongfang Commercial Building Nandong Store, etc. The relevant person in charge of the mall of the counter II also stated that he would discuss the details of the counter and the confidence of the consumer market with SK-II, and then make a decision on whether to accept SK-II again.

According to another report, shopping malls in places like Hangzhou and Beijing have recently revealed that the SK-II proposed “dual non-requirements” when negotiating with them. That is, SK-II must be in place at the mall after repacking and must not move; Poor performance, but also can not shift. The mall’s party believed that the requirements put forward by SK-II were too harsh and had decided to cancel its original counter at the mall.

With regard to the uncooperative attitude of many shopping centers, SK-II spokesman Liu Ling said yesterday that the re-listing of SK-II in early December will not be fully rolled out and there will be selective access to some shopping malls to observe consumers carefully. SK-II brand trust level. Even the selected counters will not be opened simultaneously across the country, but trials will be conducted one after another.

Regarding the “dual non-requirements” exposed by the shopping malls, Liu Ling did not answer positively, but said that confidential contents such as the specific terms involving the company and the shopping malls were inconvenient to disclose to the outside world.

According to industry analysts, from the point of view of both parties regarding this incident, shopping malls and SK-II are carrying out the final round of “tug-of-war” for the maximization of their respective interests. SK-II has the strong brand advantage of Procter & Gamble, and the mall has always been habitually strong. The result is likely that SK-II will have to lose a considerable number of gold counters in China.