Nestlé launched its first top ice cream brand in China, "Movabi,"

Nestlé will launch its first top ice cream brand in China, the "Mo Fan Bi," at a price of RMB 46 per cup. In addition, Bright Food has already listed the same-grade ice cream “Fruit and Fruit Season”, and the ice cream companies have tested the high-end market one after another, which has become an important feature of this year's cold drink market.

According to Nestlé’s ice cream business staff, the promotion of Mövenpick ice cream will start with four- and five-star hotels and high-end restaurants in Shanghai, and will consider entering retail channels in the future. The products will be packed in traditional catering packaging and will be packed independently. Nestlé said that the brand will also gradually expand into cities with spending power such as Beijing, Guangzhou and Shenzhen.