The Internet has been the heat of such a sentence: China sold 800 million shirts before buying an A380 Airbus back. Why does this happen? Because Chinese men in the international brand, no brand is not eligible to occupy the upstream industry chain to make big money. However, the face of domestic clothing is difficult in the traditional fields of a short time to catch up with the status of a century-old international luxury brands, men's industry in our country where the rise of the road? Some people say that to adjust the industrial structure, what can be adjusted without their own brand? In this regard, the exploration of masamaso explains the way to break the brand of high-end menswear in China. China's high-end men's brand or not from the network built in Rome one day, casting a well-known brand can not be achieved overnight, the first must be within bounds, the only way to succeed in the local market, the only way out of the country based International possibilities, after all, the Chinese consumer market is recognized worldwide super vault. But the key issue is getting them to "find one another." That is to enable foundries to find excellent sales and service channels, let the channels to find high-end stores consumers; so that consumers can easily find quality apparel products. As long as they "find" each other, it is not only a joyous event for consumers and manufacturers, but also a happy event for the entire industry. Affected by the international financial crisis, the export of men's clothing in our country has drastically declined, while a large number of products have to be sold to the domestic market. However, in the face of so many garment factories and the huge production volume, can the domestic market really consume? The answer is yes. China's men's market an awkward phenomenon, while the southern garment manufacturers in China because there is no order and sales channels have closed down, the other side is economically developed regions men spend 8 times the price to the high-end stores to buy a foundry in China Produced by the "brand-name clothing." That several times the difference between the middle, all in vain into the pockets of foreign dealers. In the face of this embarrassment, China's men's brand manufacturers have made new attempts. Internet era brought online shopping for our men's brand to provide a brand new opportunity, men's clothing sales quietly ushered Masamaso "men's online wardrobe," such a new brand marketing model. "Men's online wardrobe" Some people have questioned this new model, some people say that the quality of the Internet can not buy, do not know the quality. In response, MasaMaso general manager Sun Hong said in an interview MasaMaso to control the quality of clothing as the primary issue. In the choice of fabric, in addition to a small part of the procurement in foreign countries, MasaMaso most of the use of the domestic high-quality Younger and Shandong Lutai fabric. In processing, not only to find the original designer Wei Duo more foundry processing plants, but also let Hong Kong Esquel such top factories for their production shirt. In addition, MasaMaso staff from the process of product design aspects of the proofing, production, testing all aspects of tracking, monitoring, each of the clothes received at the time of inspection. This fully guarantees the quality of men's clothing. Control of quality makes MasaMaso's operating costs and product prices much higher than its competitors. To shirt, for example, MasaMaso's price between 200 to 400 yuan, where the customer is about 200 yuan. However, the price advantage of MasaMaso is clear when compared to traditional apparel companies. Taking MasaMaso's best-selling "modal" underwear as an example, this product is more than 260 in Dior, CK and other brands, in the United Kingdom is more than 200 prices, while MasaMaso only 49.5 yuan. Sun Hong said: "We do not pursue more cheap, as long as you buy online with the same quality products cheaper than some of the.We do not enter the mall, reducing store investment, through direct sales, greatly reducing the cost of circulation.Compared to the traditional garment enterprises, MasaMaso earns this part of the channel. "The design and quality of the clothing store are just as important. Sun Hong invited Spanish designers to design their own brand of clothing, and follow the world's third-ranked clothing retailer, the famous Spanish fashion brand ZARA approach, so that designers often shuttle in a variety of fashion conference or out of a variety of fashion establishments , Design some of the latest fashion brands and similar fashion, so as to ensure MasaMaso follow the fashion trend. China has the strength to create high-end brand experts believe that, with good quality and design, not necessarily able to brand success, because of the need for marketing and publicity. Direct online shopping, there is a unique advantage that it can directly evaluate the merits of a product. As Taobao evaluation system, buyers of the evaluation of goods has become the lifeblood of online seller business. Evaluation system to ensure the safety of online shopping, but also a way to establish a brand. Facts have proved that this system of evaluation to a certain extent also become a healthy e-commerce development is an important part. Today, a good domestic men's brand is also facing the wine alley is also afraid of the alley deep embarrassment, and Masamaso this online direct sales model, but also with a sound evaluation system, but also formed its own set of natural word of mouth communication platform, can be described as one-off get more.