Lu Palsha is creative, smart and confident fashion city feminine design, brand focus on the original, to design close to the needs of life high-quality clothing as the theme, will be relaxed and elegant, simple style of the atmosphere into which, for the professional and casual dress belt To surprise the style, elegant and calm to show the unique personality temperament. Design philosophy: "young and confident fashion unique" creative and accessible combination, leading popular elements, the unique seasonal trend; attention to detail, attention to color, continue to pursue new materials, new style, new ideas. Brand main age range: 25-35 years old (80% product line for the crowd) Potential customers age range: 35-45 years old (white-collar customers, business workers, etc.) Purchasing power income positioning Women whose monthly income is 5000-15000RMB are major clients of the brand