Kappa-Pepsi "Shadow Dance" Creates New Fashion Trend

Although Kappa and Pepsi are in different industries, "sports and fashion" has always been their common brand strategy. Kappa, as a well-known Italian sports brand, leads the fashion trend of sports products in China with its distinctive brand personality; and Pepsi is The most popular fashion brand for young people is its popular promotion strategy of sports and entertainment. The purpose of the cross-industry strategic cooperation between the two parties is to enhance the fashion glamour of the two brands to a new height through joint efforts to create a model of fashion among international sports brands and to lead the trend of fashion.