Italy's top fashion luxury brand PRADA will push mobile phones

Recently, Prada (PRADA), the world's top luxury fashion brand from Italy, and LG Co. from South Korea reached a cooperation agreement to jointly produce special mobile phones under the name PRADA. In recent years, examples of cross-brand cooperation are not uncommon. Cases of fashion brands cooperating with mobile phone manufacturers include: Motorola and D&G, Nokia and Versace, etc. Now, LG and Prada have joined the ranks.

Prada and LG executives

According to LG's official announcement, the PRADA mobile phone to be launched next year will replace traditional mobile phone buttons with advanced touch buttons like a chocolate mobile phone. PRADA will conduct the appearance, menu, packaging, and user interface of the phone. Special design, I believe that the finished PRADA mobile phone will be very special. However, the product information disclosed in the current press release is only these, and the main functions and specific configurations of this phone are not disclosed.

The introduction of new mobile phones will bring these two top brands together

Prada's design allows many chasing fashion people to worship

The PRADA mobile phone is expected to be listed first in Europe in early 2007. The first stop will be Italy, followed by the United Kingdom, France, and Germany. In Asia, Hong Kong, Taiwan, and Singapore will be closely followed. The Korean local CDMA version is expected to be launched in the second quarter of 2007. The specific price has not yet been determined, but can the mobile phone under the Prada gold sign be cheaper?

Note: The Prada brand was established in 1913. At the beginning of its establishment, it was positioned to provide clothing, bags, and accessories for the upper class. After the end of the 1970s, the Prada brand has become a luxury and fashion brand with Versace, D&G, Dior and Louis Vuitton.