In 2010, many Japanese clothing manufacturers pushed their brands to China for the first time. Japan's textile and clothing promotion activities from Beijing to Shanghai have a lot to collectively explore the trend of the Chinese clothing consumer market. Frequent promotional activities have brought Japanese-style clothing closer to the Chinese consumer market. While expanding overseas markets, Japan tightened the measures for clothing imports, reduced the number of clothing imports, and the number of Chinese garment exports to Japan was even reduced.
The Japanese clothing promotion spared no efforts at the end of the year and the "Tokyo Viewpoint" clothing promotion event was held in Shanghai. "Cool and cute" is the outstanding impression of Japanese clothing in this "Tokyo Viewpoint" promotion event.
According to Mr. Watanabe Tetsuya, head of the Creative Industry Promotion Office of the Ministry of Economy, Trade and Industry of Japan, China is not only a global production base for garments and fabrics, but is also becoming an important apparel consumer market, especially in cities that are young in their twenties and thirties. Women, who are very sensitive to changes in global fashion and fashion, constitute a substantial consumer group. It is for these reasons that the Ministry of Economy, Trade and Industry of Japan has chosen to launch clothing promotion activities in Shanghai.
Watanabe Tetsuya also predicts that after 2010, China’s clothing consumer market will slowly enter the personalized market, that is, it will incorporate personalized taste in fashion. This has provided new business opportunities for global well-known apparel brands, including Japanese companies.
According to reports, as one of the world's fashion centers, Tokyo has led fashion trends in Asia with high-quality, high-tech apparel fabrics for many years. A total of 21 Japanese companies have been promoted to Shanghai to showcase seven fashion brands, eight children's clothing brands and seven newly developed high-performance fabrics with high strength, light weight, and breathable waterproof properties.
The Japanese clothing promotion spared no efforts at the end of the year and the "Tokyo Viewpoint" clothing promotion event was held in Shanghai. "Cool and cute" is the outstanding impression of Japanese clothing in this "Tokyo Viewpoint" promotion event.
According to Mr. Watanabe Tetsuya, head of the Creative Industry Promotion Office of the Ministry of Economy, Trade and Industry of Japan, China is not only a global production base for garments and fabrics, but is also becoming an important apparel consumer market, especially in cities that are young in their twenties and thirties. Women, who are very sensitive to changes in global fashion and fashion, constitute a substantial consumer group. It is for these reasons that the Ministry of Economy, Trade and Industry of Japan has chosen to launch clothing promotion activities in Shanghai.
Watanabe Tetsuya also predicts that after 2010, China’s clothing consumer market will slowly enter the personalized market, that is, it will incorporate personalized taste in fashion. This has provided new business opportunities for global well-known apparel brands, including Japanese companies.
According to reports, as one of the world's fashion centers, Tokyo has led fashion trends in Asia with high-quality, high-tech apparel fabrics for many years. A total of 21 Japanese companies have been promoted to Shanghai to showcase seven fashion brands, eight children's clothing brands and seven newly developed high-performance fabrics with high strength, light weight, and breathable waterproof properties.
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